Occam's Razor

MAY 5, 2016

If you are getting the feeling that I'm holding publishers, large and medium companies with large people, platforms and budgets to do more in this debate, you would be right. Both the non-intelligent advertiser and the non-intelligent publisher. And, you can see the all important metric of Conversion Rate.

Metrics 103

Metrics Reporting Analytics Advertising 103

Sisense

JUNE 17, 2021

Tip: Measure the metrics that matter. But when we peel back the intention of the ad, those vanity metrics don’t matter, because in the end, the ad didn’t raise awareness within the defined target audience, and it didn’t prevent accidents within the time frame that was scoped. Bunny ears campaign flops.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

JANUARY 7, 2019

Here are five brand and five performance metrics that'll be your BFFs in 2019, as you social strategy lives up to that now famous mantra: Show me the money! What intent is your current marketing content (tv, digital, ads, emails) targeting? Keep control of creativity, give up control of the creative. How do you know?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Conversion Rate obviously is a fine metric. Conversion Rate is a fine metric. Yada, yada, yada.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < Fewer guesses.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. There I said it. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

FEBRUARY 7, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels.

Experimentation 101

Experimentation Testing Optimization Marketing 101