Marketing Analytics Measurement Metrics ROI 
Smart Data Collective
DECEMBER 17, 2021
Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.
Smart Data Collective
NOVEMBER 5, 2023
Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smart Data Collective
SEPTEMBER 30, 2021
Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.
Occam's Razor
JANUARY 7, 2019
I recommend using that money to buying your team iPhones every Friday, I assure you that'll have a positive ROI. Here are five brand and five performance metrics that'll be your BFFs in 2019, as you social strategy lives up to that now famous mantra: Show me the money! Focus on social media primarily as a paid media strategy.
Occam's Razor
APRIL 21, 2014
I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.
Smart Data Collective
MAY 31, 2023
One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. The most important thing to do at the beginning is to know which metrics to focus on.
Occam's Razor
JUNE 7, 2017
And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Why is this reality not smacking some sense into your marketing strategy? The Broken Promise of Marketing Utopia: Examples. Consider it.
Expert insights. Personalized for you.
94 
Let's personalize your content