Remove Marketing Analytics Remove Measurement Remove Optimization Remove Recreation/Entertainment
article thumbnail

How COVID-19 Has Impacted Consumer Goods Industry

bridgei2i

Demand for home-entertainment is up, as opposed to cinema/movie theatres. Commercials: For commercial teams, the challenge is to measure base sales for the next year. Digital Employee Engagement: With its Talent Analytics solutions, BRIDGEi2i can help companies with their digital talent development programs. .

article thumbnail

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. In large measure that is because of the rise of programmatic buying. The web is dead.

article thumbnail

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Ask them what they worry about, ask them what they are solving for, ask them how they measure success, ask them what are two things on the horizon that they are excited about.

Marketing 136