Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JANUARY 7, 2019

2019's the year you get serious about serious analytics. Bonus: Reporting kills, analysis thrills. If that is true, and it is, :), then what % of time are you personally spending between Data Capture – Data Reporting – Data Analysis ? Most TV campaigns are sold and bought based on reach (GRPs FTW!).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. Considering these criteria, we highly recommend FineReport , an enterprise-level reporting and dashboard software.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics. Leverage Website Analytics Data for SEO.

Data-driven 89

Data-driven Marketing Testing Optimization 89

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. So the idea is to devise small test cases.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. The post has three clusters of advice. This is normal.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Andrew White

JANUARY 11, 2021

What is unique about the D&A Leadership Vision is that it crossed over into business since for many organizations, the CDO reports into the CEO or COO (as examples). The fill report is here: Leadership Vision for 2021: Data and Analytics. CAO, and even where the CAO reports into a different organization. Great idea.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52