Marketing Analytics Metrics Modeling Optimization 
Smart Data Collective
DECEMBER 17, 2021
Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.
AWS Big Data
JUNE 27, 2023
Our previous solution offered visualization of key metrics, but point-in-time snapshots produced only in PDF format. In this post, we discuss how we built a solution using QuickSight that delivers real-time visibility of key metrics to public sector recruiters. We can pick what we need, and use what we need with pay-as-you-go pricing.
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Occam's Razor
MAY 5, 2016
I'm curious to see the evolution of Optimal, a startup working on a similar solution. And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. You see different models people use to make money there. ." And, you can see the all important metric of Conversion Rate.
Business Over Broadway
SEPTEMBER 27, 2018
Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. underspecified) due to omitted metrics.
Occam's Razor
JANUARY 7, 2019
Google Optimize will be one of your BFFs in this quest. Does swapping out male model posters for cute animals triple sales? Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Employees also become smarter when they have to optimize for more than one thing. :).
Occam's Razor
APRIL 21, 2014
Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. If there is anything you can measure, even with your broken analytics implementation, do that first. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.
Occam's Razor
SEPTEMBER 30, 2013
Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. Then that is all they optimize for.
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