Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Occam's Razor

JANUARY 7, 2019

Does swapping out male model posters for cute animals triple sales? Throw away your custom attribution model. From the tens of hours saved per week, figure out how to feed offline data into your data driven attribution model. Hire an experienced statistician to be a part of your analytics team. What drives the second?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Sisense

JULY 1, 2021

Scott believes that humans will continue to play the central role in marketing, with their efforts assisted in meaningful ways by AI-empowered tech. Scott has dubbed this new breed “augmented marketers.” Scott sees the current decade as “ the age of the augmented marketer.” Joining human discernment and targeted power.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Consider this as well for all brands… There is no native discovery model on these Social channels. Could you not get 100x ROI from the 0.25

Advertising 162

Advertising Marketing B2B ROI 162

FineReport

APRIL 3, 2024

Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights. Making complex data and analytics metrics understandable for non-analyst users. Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

Where does the Data Architect role fits in the Operational Model ? Assuming a data architect helps model and guide and assist D&A then they play a key role. Decision modeling (one of my favorites). Explore in dialogue decisions and outcomes rather than focus on data and analytics asked for. Try some gamification?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52