Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Programmatic platforms are a panacea. A data-first strategy is a winning formula. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Smart Data Collective

FEBRUARY 15, 2022

Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model. Data-driven marketing strategies are becoming more important than ever.

Marketing 102

Marketing Data Analytics Analytics Big Data 102

Smarten

MAY 17, 2019

Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Learn More: Online Target Marketing Use Case.

Predictive Analytics 51

Predictive Analytics Marketing Analytics Predictive Modeling 51

bridgei2i

JUNE 3, 2020

Demand for home-entertainment is up, as opposed to cinema/movie theatres. Difficulties in forecasting & planning: Pre-COVID forecasts are no longer valid as the pandemic has entirely disrupted the market and enterprises would need to work on new models to predict KPIs.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Optimal Starting SCOTUS Starting Points. They are entertaining, engaging and deeply informative. The post has three clusters of advice.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. The team at Google adopted the strategy of having a robot learn own its own (rather than programming it with pre-configured models). If you’ve not read that post, I do encourage you to do so as it will have valuable context.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139