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How COVID-19 Has Impacted Consumer Goods Industry

bridgei2i

Demand for home-entertainment is up, as opposed to cinema/movie theatres. Digital Commerce: In the light of consumer preferences shifting towards digital channels, BRIDGEi2i’s offerings can help in sentiment analysis, customer channel analytics. Hence takeaway/ready-to-eat food has scored over fast food counters/restaurants.

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Programmatic platforms are a panacea. A data-first strategy is a winning formula. The web is dead.

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The Artificial Intelligence Opportunity: A Camel to Cars Moment

Occam's Razor

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Or, programming a new and even more frustrating in-flight entertainment menu for Air Canada (who have the worst one known to mankind). If you’ve not read that post, I do encourage you to do so as it will have valuable context.

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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

The first two are from editions of my newsletter, The MarketingAnalytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. Optimal Starting SCOTUS Starting Points. This is normal.

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