Smart Data Collective

FEBRUARY 15, 2022

Small business owners may need to use it even more, because the high ROI can help stretch their limited budgets. Companies with well-thought out data strategies are likely to beat the odds. The brand building process, customer outreach strategies and many other tasks can be accelerated and automated through using online channels.

Marketing 102

Marketing Data Analytics Analytics Big Data 102

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 78

Analytics Technologies Marketing Technology Analytics 78

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Smart Data Collective

SEPTEMBER 30, 2021

In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. This article will delve into this in more detail.

Analytics 102

Analytics Marketing Sales Analytics Technologies 102

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. Marketers have not been quick to embrace multi-touch attribution modeling, but now they are under pressure to show ROI or face decreased budgets. How to implement a good MTA strategy.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

MAY 16, 2022

Proper consumer engagement strategies are vital factors that might determine how profitable your business becomes. The good news is that data analytics technology can drastically improve your customer engagement strategy. How much can data analytics help companies with their customer service strategy?

Data-driven 136

Data-driven Strategy Big Data ROI 136

Occam's Razor

JANUARY 7, 2019

Google Optimize will be one of your BFFs in this quest. Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Employees also become smarter when they have to optimize for more than one thing. :). Put up or shut up time for your social media strategy.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Smart Data Collective

DECEMBER 2, 2021

However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing. More companies are using SMS to expand their reach and capture a larger share of the market. Marketing via text messaging can do both.

Data-driven 100

Data-driven Marketing Strategy Advertising 100

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. strategies). Let's do this!

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Smart Data Collective

MARCH 21, 2019

The relevance of various metrics and tools and the way they fit carefully into your long-term strategy. It is important to make sure that you understand them and develop a top-down strategy. Eric Siu of Single Grain Marketing has elaborated on this further in his post Why Digital Marketing Analytics Matter To Your Business.

Marketing 77

Marketing Analytics ROI Metrics 77

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. In this article, we will discuss how sales automation works and how to use automation to optimize your sales process. This is where data analytics is going to come in handy. Post-sales customer journey optimization. There are many reasons to use big data in marketing.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 76

Marketing Data Analytics Analytics Interactive 76

Smart Data Collective

AUGUST 31, 2021

This is where data-driven content marketing strategies can prove fruitful. Why You Need to Focus on Data-Driven Content Marketing. To make your brand recognizable and preferred by the target audience, you need to leverage big data to harness the power of content marketing. You can use big data to achieve this.

Data-driven 121

Data-driven Marketing Big Data Advertising 121

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. The Promise of Marketing Utopia. I hate pimping (what marketing has come to be). This strategy by businesses lead to what I now call the Zuck Death Spiral. Shame on them.

Advertising 162

Advertising Marketing B2B ROI 162

Sisense

JUNE 15, 2021

Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Optimize your data workflow for more successful growth marketing. Starting at the top: Driving your marketing strategy with data. Optimize your data workflow for more successful growth marketing.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

FineReport

APRIL 3, 2024

Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes. Opt for tools requiring minimal training to produce meaningful visualizations for wider adoption and better ROI. Price and Cost-Effectiveness: Cost considerations are critical.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. I am sorry I don’t know what that is.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52