CIO Business Intelligence

JANUARY 15, 2024

Sales statistics Two recent surveys concur that only a tiny minority of retailers have no plans to implement AI today. Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.

Sales 105

Sales Software Forecasting Statistics 105

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

Marketing Analytics 96

Marketing Analytics Marketing Data-driven Analytics 96

Smart Data Collective

JULY 24, 2023

Social Media Marketing in the Sports Sector is Evolving Due to Advances in Analytics In today’s digital landscape, social media has revolutionized the way sports marketing operates, offering unprecedented opportunities for connection, engagement, and global reach.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

FEBRUARY 15, 2022

But statistically speaking, the odds are not in every entrepreneur’s favor. Data-driven marketing strategies are becoming more important than ever. Research shows that the marketing analytics market will be worth nearly $4.7 This process couldn’t be accomplished without sophisticated data analytics tools.

Marketing 105

Marketing Data Analytics Analytics Big Data 105

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Smart Data Collective

MAY 19, 2022

The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. One of the biggest benefits is that it can help automate many aspects of the sales process. Companies spent $2.8

Sales 134

Sales Big Data Cost-Benefit Marketing 134

Occam's Razor

FEBRUARY 7, 2022

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Experimentation 101

Experimentation Testing Optimization Marketing 101