Sisense

JUNE 17, 2021

Marketing has many goals: to build creative, inspiring work that burrows its way into the minds and memories of consumers; to generate sales; to increase awareness of a company or product … the list goes on and on. After all, if you don’t know who you’re marketing to, what do you really know? Could data analytics have helped?

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

MAY 5, 2016

If you are getting the feeling that I'm holding publishers, large and medium companies with large people, platforms and budgets to do more in this debate, you would be right. Both the non-intelligent advertiser and the non-intelligent publisher. And, you can see the all important metric of Conversion Rate.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Switching gears, here are ten things to obsess about to collectively deliver a step change via your Marketing game this year….

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Magnificent. Data is important.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. There I said it. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60