Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. The foundation of each SEO optimization is keyword research.

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Data Analytics Analytics Data-driven Marketing 125

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. PPC marketing would be infeasible in 2021 without analytics.

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Analytics Marketing ROI Testing 121

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Traditional marketing attribution will tell you that the email campaign converts the best and that you should drop the rest. Get a unified view of all your marketing data sources. Learn more.

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Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

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Analytics Marketing Sales Analytics Technologies 104

Smart Data Collective

MARCH 30, 2022

Those that have a solid strategy predicated on it will have a higher ROI. How Can Your New Ecommerce Startup Take Advantage of Analytics Technology? You will have a huge competitive edge in the ecommerce market if you leverage analytics to your fullest potential. Step #7 — Use Analytics to Improve Your Marketing Strategy.

Analytics 117

Analytics Cost-Benefit Testing Dashboards 117

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Google Optimize will be one of your BFFs in this quest. The Step Change Marketing Obsessions List.

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Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? If there is anything you can measure, even with your broken analytics implementation, do that first.

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Marketing Analytics Marketing Analytics Measurement 131

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

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Data-driven Marketing Strategy Advertising 101

Smart Data Collective

MAY 16, 2022

Use analytics to optimize in-product ads. Digital marketing has tons of benefits, but don’t rule out offline marketing tools to drive customer engagements just yet. Data analytics can help optimize all of them! Data analytics tools help you assess your ROI across all of these platforms.

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Data-driven Strategy Big Data ROI 137

Smart Data Collective

MARCH 21, 2019

Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing.

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Marketing Analytics ROI Metrics 78

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

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Marketing Data Analytics Analytics Interactive 78

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle. This is where data analytics is going to come in handy. Post-sales customer journey optimization.

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Sales Big Data Cost-Benefit Marketing 134

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Why You Need to Focus on Data-Driven Content Marketing.

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Data-driven Marketing Big Data Advertising 122

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Bottom-line.

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Advertising Marketing B2B ROI 162

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. A key mandate for CMOs is to drive analytics adoption across the marketing org. Download whitepaper.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

FineReport

APRIL 3, 2024

This chapter thoroughly explores BI dashboard tools, providing a comprehensive comparison of leading options in the market. Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

How does CDO overlap with Market Research functions? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing. So, a market research function can be supported by a CDO however the organization is structured. Do you play SimCity?

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Data Analytics Analytics Data-driven Finance 52