Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 106

Marketing Analytics ROI Data-driven 106

Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Data-driven 130

Data-driven Marketing Strategy ROI 130

Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. The Evolution of Analytics in Content Marketing. Stand out in your industry.

Marketing 86

Marketing Strategy Analytics Marketing Analytics 86

Smart Data Collective

MARCH 30, 2022

Those that have a solid strategy predicated on it will have a higher ROI. How Can Your New Ecommerce Startup Take Advantage of Analytics Technology? You will have a huge competitive edge in the ecommerce market if you leverage analytics to your fullest potential. Step #7 — Use Analytics to Improve Your Marketing Strategy.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

Data-driven 100

Data-driven Marketing Strategy Advertising 100

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52