Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing. On the other hand, email marketing is very easy to get started with. billion ) uses emails.

Marketing 143

Marketing Data Analytics Analytics ROI 143

Smart Data Collective

DECEMBER 13, 2021

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. This figure will continue to grow as more online retailers discover the benefits of using big data for various purposes, such as marketing.

Data-driven 135

Data-driven Marketing Strategy Big Data 135

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

Marketing 110

Marketing Data Analytics Key Performance Indicator Analytics 110

CIO Business Intelligence

AUGUST 2, 2023

For business leaders facing inflationary pressures, the challenge becomes a matter of ROI, and they often ask, “Is this investment in a security tool going to maximize my ability to be secure and resilient from cyber threats? Security software providers are rapidly adding new security capabilities to address market challenges.

ROI 52

ROI Business Objectives Management Software 52

CIO Business Intelligence

JUNE 8, 2023

When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Immersive technologies will continue to grow as hardware becomes less clunky, reducing inconvenience, and software becomes more user-friendly and approachable.

Marketing 111

Marketing Recreation/Entertainment Interactive Risk 111

CIO Business Intelligence

APRIL 19, 2024

Companies buying the marketing hype about the benefits of AI need to look for proofs of concept, added Mark McDonald, a distinguished vice president analyst at Gartner. It takes more than just installing software to make gen AI work,” McDonald said. The question then becomes, ‘What am I going to get from this?’” growth in 2023.

IT 132

IT Software Cost-Benefit ROI 132

Smart Data Collective

APRIL 4, 2021

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. There are a number of platforms that use big data to help marketers reach their target customers and engage with them more efficiently. Contact Management.

Data-driven 94

Data-driven Marketing B2B Big Data 94

Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies.

Marketing 86

Marketing Strategy Analytics Marketing Analytics 86

CIO Business Intelligence

MAY 1, 2024

These systems require precision configuration, and while untuned systems remain functional, teams sit blissfully unaware of low-performance levels on AI workloads and, ultimately, substantial missed ROI. Mark Seamans, Vice President of Global Marketing at Penguin/SGH, likens it to Formula 1 Racing. “An

ROI 119

ROI Optimization Data-driven Enterprise 119

Cloudera

MAY 13, 2024

At the center of this critical ecosystem is the partner marketing team at Cloudera, who work tirelessly in pursuit of excellence for customers—and as a result, we’re proud to share that six of our very own Clouderans have been recognized by CRN as part of this year’s Women of the Channel.

B2B 92

B2B Marketing ROI Management 92

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. Whether it’s online shopping, virtual learning or even local and retail businesses taking their efforts online, it’s always important to see what niche markets are doing best and what’s making them thrive over others. 4 Market with SMS.

Data-driven 109

Data-driven Marketing Big Data Advertising 109

datapine

SEPTEMBER 29, 2022

quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. More generally, low-quality data can impact productivity, bottom line, and overall ROI. 6) Data Quality Metrics Examples. With a shocking 2.5

Data Quality 241

Data Quality Metrics Data-driven Management 241

David Menninger's Analyst Perspectives

FEBRUARY 4, 2019

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. This research-based index is the first such evaluation to assess the full business value of analytics and business intelligence software.

Business Intelligence 242

Business Intelligence Analytics ROI Software 242

FineReport

MAY 9, 2023

A digital marketing report is essential for any business that wants to generate new customers and sales. A successful marketing strategy includes modern business intelligence software and marketing reports that provide detailed data insights. Marketing, sales, and financial management would be impossible without reports.

Reporting 52

Reporting Marketing Advertising Metrics 52

datapine

APRIL 13, 2021

Although this is positive for the many types of agencies in the market, it has also left them facing a big challenge. Your Chance: Want to test a powerful agency analytics software? Connecting all your data sources: Extracting data from multiple marketing channels is also a time-consuming task of the client reporting process.

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

Smart Data Collective

NOVEMBER 12, 2019

Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing. Data helps with all kinds of social marketing and research.

Marketing 83

Marketing Advertising Metrics ROI 83

Octopai

OCTOBER 5, 2021

Your CFO finally gave the okay to purchase data catalog software. How will you choose the best data catalog software for your company? Does it support automatic harvesting from your other data/BI software? Does the catalog software match your multi-vendor, hybrid BI environment? This is a major investment.

Business Intelligence 84

Business Intelligence Software Cost-Benefit Metadata 84

Smart Data Collective

FEBRUARY 4, 2021

One of the most important changes big data has created is in the field of marketing. A growing number of companies are using data-driven marketing strategies to reach a larger customer base. Big Data Will Continue Changing the Nature of Marketing Long After the Pandemic Ends. Improve engagement online with data analytics.

Data-driven 67

Data-driven Marketing Strategy Big Data 67

Smart Data Collective

SEPTEMBER 12, 2019

Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already. The average email marketer realizes a return of 3,700%.

Big Data 69

Big Data Marketing Data Strategy Strategy 69

datapine

APRIL 12, 2023

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales?

Sales 176

Sales KPI Metrics Cost-Benefit 176

bridgei2i

SEPTEMBER 24, 2020

CRM (Customer Relationship Management) software is one of the most used software solutions across the globe. The software also assists employees in managing the complaints, prioritizing them, and resolving the tickets on time. Enterprises need more than what the software has to offer. More Sales, More Success, More ROI.

Software 52

Software Enterprise Sales ROI 52

CIO Business Intelligence

DECEMBER 5, 2023

“FinOps practices provide a significant cost reduction benefit by eliminating unnecessary cloud usage, streamlining needed services, and adopting cloud-native services when appropriate — for example, reserved instances, workload smart parking, and spot market pricing,” he says. When it is renewal time, make sure to scrutinize and shop around.”

IT 138

IT Cost-Benefit ROI Digital Transformation 138

CIO Business Intelligence

APRIL 29, 2024

After all, the nature of software is that it’s changeable and designed to improve in lockstep with underlying hardware advancements. The reality is that there is no better ROI than being on the latest version of any given software. But the very nature of software is that it’s dynamic and changes over time.

Cost-Benefit 122

Cost-Benefit Software ROI Enterprise 122

CIO Business Intelligence

MARCH 11, 2024

2023 was a challenging year, to say the least, for our industry – and software/SaaS vendors were hit particularly hard. This translates to higher productivity, improved decision-making, and ultimately, higher ROI. Shallower Competitive Landscape: The horizontal SaaS market is a deeply entrenched – and scarred – battlefield.

Manufacturing 106

Manufacturing Cost-Benefit Finance Marketing 106

CIO Business Intelligence

JUNE 9, 2023

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 116

Strategy Management Key Performance Indicator ROI 116

CIO Business Intelligence

APRIL 1, 2024

“There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services. That, however, can slow down projects by months, says Orla Daly, CIO of software maker Skillsoft. “We

Strategy 140

Strategy IT ROI Digital Transformation 140

David Menninger's Analyst Perspectives

MARCH 20, 2019

The Ventana Research Value Index: Mobile Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. This research-based index is the first such evaluation to assess the full business value of analytics and business intelligence software.

Business Intelligence 174

Business Intelligence Analytics ROI Software 174

David Menninger's Analyst Perspectives

MAY 6, 2019

The Ventana Research Value Index: Collaborative Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. This research-based index is the first such evaluation to assess the full business value of collaborative analytics and business intelligence software.

Analytics 167

Analytics Business Intelligence ROI Software 167

David Menninger's Analyst Perspectives

FEBRUARY 6, 2019

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Analytics 180

Analytics Business Intelligence ROI Software 180

Smart Data Collective

JANUARY 15, 2023

We mentioned that data visualization is great for content marketing , but there are more important benefits as well. The software helps businesses track consumer data, improve territory development, and monitor changes and growth in an economic position. The specific benefits of mapping software are extensive. More Flexibility.

Sales 116

Sales Visualization Big Data Software 116

CIO Business Intelligence

NOVEMBER 20, 2023

IBM, for one, found that the average ROI on enterprise-wide AI initiatives at 5.9% with best-in-class companies “reaping an enviable 13% ROI.” IT management software helps them accomplish that task — and accomplish it to a practically perfect degree of stability and reliability. No wonder that they’re all talking about it.

Technology 137

Technology IT ROI Software 137

CIO Business Intelligence

FEBRUARY 13, 2024

It requires knowing how the organization operates, its market context, and what must be achieved by the organization as a whole to ensure its success. So, if the bank sees that too many of its loans are defaulting, resulting in losses, how much would an AI-driven loan decisioning software be able to help? business is slowing).

Measurement 111

Measurement Metrics Strategy Marketing 111

Smart Data Collective

AUGUST 10, 2021

In today’s market, it’s hard to thrive or even just survive without collecting data. What Is Data-Driven Marketing? Marketing is a hugely important department in any organization because success depends on people knowing about a product or service and wanting to buy it. Technology Ushers in the Age of Personalized Marketing.

Analytics 127

Analytics Data-driven Advertising Data Science 127

IBM Big Data Hub

SEPTEMBER 21, 2023

During TechXchange , IBM’s premier technical learning event in Las Vegas last week, IBM Partner Plus members including our Strategic Partners, resellers, software vendors, distributors and service partners showed up in full force, joining us on stage to share how they are embracing watsonx , our enterprise-ready AI and data platform. .

ROI 113

ROI Software Enterprise Modeling 113

datapine

JULY 26, 2022

Your Chance: Want to test a small business dashboard software? A small business dashboard is an all-in-one analysis tool that provides real-time access to various KPIs related to marketing, finances, customers, and others. Marketing KPI dashboard. Explore our 14-days free trial & start making data-driven decisions today!

Dashboards 151

Dashboards KPI Metrics Sales 151

Alation

JANUARY 11, 2022

I work side-by-side with my colleagues in Marketing to orchestrate our go-to-market motion. I work with Engineering to bring broad market insights into the development cycle. Solve a Real Pain for a Large Total Addressable Market (TAM). As Chief Revenue Officer at Alation, my responsibilities go far beyond just sales.

Sales 52

Sales Software Marketing B2B 52

CIO Business Intelligence

MARCH 13, 2024

So based on early results, the three functional areas where companies see the biggest productivity improvements are in customer service, software development, and general creative and knowledge work. But it’s not just big software development projects where gen AI can help.

IT 128

IT Consulting Testing Cost-Benefit 128