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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

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Advice from procurement: How to evaluate and propose new IT investments

CIO Business Intelligence

So how can you request a new investment from your decision-makers while ensuring minimal costs and maximum ROI this year? Focus on positive impact : Focus on the benefits and ROI of the proposed investment, such as increased productivity, better security, or improved customer satisfaction.

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Self-Service Data’s New Frontier: The Data Catalog

Alation

It was down to Qlik, Microsoft, Microstrategy, and Tableau to represent and discover the complexities of the College Scorecard Data from the U.S. The data prep market has exploded over the last year with Rita mentioning that she was tracking 50 vendors in the space. Department of Education. Rita Sallam Introduces the Data Prep Rodeo.

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A Guide To The Top 14 Types Of Reports With Examples Of When To Use Them

datapine

Typically, these reports provide an overview of a particular industry, market, or sector with definitions, key trends, leading companies, and industry size, among others. A good example is a KPI scorecard. click to enlarge** The image above is a market research analytics report example for customer demographics.

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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Yet most Marketers/Analysts rarely focus on them. In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis.

Reporting 127
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Consolidate Your Software Spend Data For Better IT Budget Planning

Smart Data Collective

It’s vital to use efficient tools to measure, manage, and communicate the RoI on IT expenditure, so you can optimize budgets and raise transparency and trust towards IT departments and investments. This requires planning your IT budget more carefully in order to demonstrate RoI and value add. Increase Visibility into Your IT Budget.

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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

For example I get twice the traffic for "digital marketing" from Bing than from Google. On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) We can feel better about our marketing and engagement strategy.

Analytics 145