Smart Data Collective

AUGUST 19, 2021

When you combine both, you get one of the most formidable and effective marketing strategies ever. Increasing the bottom line through content marketing and analytics. This is where analytics comes in. When you use analytics tools such as Google Analytics, Semrush, Moz, and Kissmetrics, you can easily track your marketing goals.

Marketing 131

Marketing Analytics Measurement Optimization 131

Jet Global

FEBRUARY 11, 2020

Here’s what they identify: Improving Financial Analytics – Despite a 50 percent increase in spending on financial analytics over the last three years, few companies have advanced analytics capabilities. That needs to change as analytics becomes one of the finance department’s core responsibilities.

Visualization 61

Visualization Finance Reporting Data-driven 61

Peter James Thomas

APRIL 3, 2020

A skilled practitioner, hard at work developing elements of a Structured Reporting Framework. © However, I want to focus on a further pillar in the edifice of easily accessible and comprehensible Insight and Information , a Structured Reporting Framework. In my experience, Structured Reporting Frameworks are much misunderstood.

Dashboards 61

Dashboards Reporting Sales Data Lake 61

datapine

AUGUST 12, 2020

Whether you manage a big or small company, business reports must be incorporated to establish goals, track operations, and strategy, to get an in-depth view of the overall company state. And business report templates are the best help for that. Your Chance: Want to test professional business reporting software?

Reporting 297

Reporting Dashboards Visualization Cost-Benefit 297

Occam's Razor

SEPTEMBER 9, 2013

" That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. This post covers an important evolution in Google Analytics' segmentation power. Google Analytics: New Segmentation User Experience.

Analytics 145

Analytics Metrics Marketing Reporting 145

Occam's Razor

OCTOBER 31, 2011

My hope is that you'll skip them if you are aware of them, and move on to making more important valuable mistakes. :). There are some things that are quite promising about this graph. If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments.

Statistics 130

Statistics Testing Reporting Key Performance Indicator 130

Occam's Razor

SEPTEMBER 15, 2011

There is one difference between winners and losers when it comes to web analytics. Let's go… The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. Losers don't. It is not even (often) the people involved. Acquisition.

Measurement 166

Measurement Marketing Modeling Key Performance Indicator 166

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. It does not matter which report you look at. Too much data from our web analytics tools. Affiliates. Products sold.

Metrics 94

Metrics KPI Reporting Visualization 94

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! Web Analytics or WebTrends or. three awesome analytics data segments. #1:

Analytics 118

Analytics Reporting Measurement Data-driven 118

Peter James Thomas

JUNE 20, 2019

And consultants Michael Hammer and James Champy, the two names most closely associated with reengineering, have insisted all along that layoffs shouldn’t be the point. Of course it can be argued that you can use statistics (and Google Trends in particular) to prove anything [1] , but I found the above figures striking.

Cost-Benefit 55

Cost-Benefit Data Warehouse Consulting Data Science 55

Occam's Razor

FEBRUARY 11, 2008

I have a lot on my mind but there was one thing in particular that I wanted to share with you all: What it is has been like working at Google. Before I get any further I wanted to mention that I am the Analytics Evangelist for Google. Interesting, fun, surprising, insightful, inspiring, impactful, and more such words. 1: The brand. +.

Consulting 139

Consulting Visualization Recreation/Entertainment IT 139

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!).

Metrics 141

Metrics Reporting Analytics Marketing 141

Depict Data Studio

MAY 16, 2022

Abby got her Master’s in Program Evaluation and Data Analytics from ASU in 2019, while working at the Center for Applied Behavioral Health Policy within the Watts College of Public Service and Community Solutions. We’ve all been on the receiving end of a long, boring, text-heavy report. The Everything Report.

Reporting 98

Reporting Visualization Data Processing Data Analytics 98

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Context #1: A Reminder About the Importance of ABO. And that's not because we stink.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? Reflect on the implication of that why and so what on your current skills/career.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

MAY 2, 2017

The very best analysts focus, when most will tend to gather. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. The very best analysts distill, rather than dilute. This post shares one application of the above skills.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! We are going to have fun doing cool stuff, learning new things. so in many places I've cropped the reports to make them more clear for you. reservation.

Analytics 113

Analytics Advertising Metrics Measurement 113

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Isn't it amazing?

Analytics 142

Analytics ROI Marketing Modeling 142

Ontotext

JULY 29, 2021

In 1994 Tim Berners Lee described the Web as “a flat, boring world devoid of meaning” ( Plenary Talk Geneva ) for computers. The Semantic Web, both as a research field and a technology stack, is seeing mainstream industry interest, especially with the knowledge graph concept emerging as a pillar for data well and efficiently managed.

Enterprise 124

Enterprise Metadata Knowledge Discovery Management 124

Depict Data Studio

APRIL 27, 2020

Dusty Shelf Reports Aren’t Inevitable. I Was Going to Wait… I was going to wait and open registration for our dataviz course in a few more months, once things get back to “normal.” Media outlets are reporting that their COVID-19 data visualizations are their most viewed pages. Pause the videos.

Visualization 52

Visualization Software Reporting Dashboards 52

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

Analytics 120

Analytics Measurement Data-driven Optimization 120

Occam's Razor

OCTOBER 23, 2006

6 Reporting is not Analysis. # 0 Ownership of web analytics: Business. Core Message : The most common mistake in web analytics is to slap a clickstream tool (Omniture, WebTrends, HBX / WebSideStory, CoreMetrics etc) on the website and to start sending reports chock full of clickstream kpi’s out.

Data-driven 117

Data-driven Metrics KPI Reporting 117

Domino Data Lab

JULY 9, 2019

The importance of data scientists having analytical technical skills coupled with the ability to clearly and concisely communicate with non-technical stakeholders. Chris Wiggins , Chief Data Scientist at The New York Times, presented “Data Science at the New York Times” at Rev. Session Summary.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 155

Metrics Reporting IT Advertising 155