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Discovering the Wonders of Data-Driven PPC Marketing

Smart Data Collective

PPC marketing has become a lot more popular, largely due to the growing benefits of data-driven marketing strategies with pay-per-click strategies. Marketers can use big data to squeeze more value out of their paid search marketing campaigns. Big Data Makes PPC Marketing Even More Beneficial.

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A comparative assessment of digital transformation in Italy

CIO Business Intelligence

The data platform and digital twin AMA is among many organizations building momentum in their digitization. The company has been a public utility since 2000, with the City of Rome as its sole shareholder. Another element of the digital strategy is a more significant use of BI to analyze and visualize data.

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How Insurance Companies Use Data To Measure Risk And Choose Rates

Smart Data Collective

The auto insurance industry has always relied on data analysis to inform their policies and determine individual rates. With the technology available today, there’s even more data to draw from. The good news is that this new data can help lower your insurance rate. Demographics. This includes: Age. Type of Vehicle.

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Gartner D&A Summit Bake-Offs Explored Flooding Impact And Reasons for Optimism!

Rita Sallam

We explored these questions and more at our Bake-Offs and Show Floor Showdowns at our Data and Analytics Summit in Orlando with 4,000 of our closest D&A friends and family. The first featured analytics and BI platform Gartner Magic Quadrant leaders while the other showcased high interest data science and machine learning platforms.

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How to unlock a scientific approach to change management with powerful data insights

IBM Big Data Hub

Without a doubt, there is exponential growth in the access to and volume of process data we all, as individuals, have at our fingertips. Not only can data support a more compelling change management strategy, but it’s also able to identify, accelerate and embed change faster, all of which is critical in our continuously changing world.

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Self-Service BI vs Traditional BI: What’s Next?

Alation

Today, the term describes that same activity, but on a much larger scale, as organizations race to collect, analyze, and act on data first. But there have always been limits on who can access valuable data, as well as how it can be used. In the 1970s, data was confined to mainframes and primitive databases.

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Moving Enterprise Data From Anywhere to Any System Made Easy

Cloudera

Since 2015, the Cloudera DataFlow team has been helping the largest enterprise organizations in the world adopt Apache NiFi as their enterprise standard data movement tool. This need has generated a market opportunity for a universal data distribution service. Why does every organization need it when using a modern data stack?