Analytics On The Bleeding Edge: Transforming Data's Influence
Occam's Razor
MARCH 23, 2021
The first component is a gloriously scaled global creative pre-testing program. We pre-test pretty much everything in an online lab ish environment, and predict whether a piece of a TV or Billboard or Radio or YouTube or Facebook creative will be successful. Matched market tests. Creative is the thing you see in the ad.
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