Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
DECEMBER 22, 2008
Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. The real world. "Offline" "Offline" to you and me. :). We tend to often overlook the pesky offline real world. Sooooo booorrring ! Say that with a Paris Hilton'ish brush off. :). I think most of it is not malicious.
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