Occam's Razor

DECEMBER 22, 2008

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. The real world. "Offline" "Offline" to you and me. :). We tend to often overlook the pesky offline real world. Sooooo booorrring ! Say that with a Paris Hilton'ish brush off. :). I think most of it is not malicious.

Measurement 122

Measurement Analytics Metrics Marketing 122

Occam's Razor

FEBRUARY 11, 2008

It will soon be a year of working at Google and milestones are always a good time for introspection. I have a lot on my mind but there was one thing in particular that I wanted to share with you all: What it is has been like working at Google. Interesting, fun, surprising, insightful, inspiring, impactful, and more such words. This post shares that experience. I went into Google with my own filters and expectations on what the experience would be like and what I would end up doing.

Consulting 139

Consulting IT Visualization Insurance 139

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! This is a KPI and that is a KPI and "you don't have a KPI, oh my!" " and "look at my KPI it is awesomer than yours!" " and. well you've been there. You can empathize. Simple talk in this blog post: Highlight a definition. Give you five KPI's that I like, ones that I think, IMHO, live up to the moniker KPI.

Key Performance Indicator 123

Key Performance Indicator Metrics KPI Measurement 123

Occam's Razor

DECEMBER 3, 2008

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. What would be your advice for me in terms of next steps for my career? My goal is to climb the ranks and increase my salary." " Let me hasten to add two things. Michael is not his real name. Modesty aside, :), Michael is good at what he does.

Analytics 115

Analytics Metrics Consulting KPI 115

Occam's Razor

NOVEMBER 17, 2008

"Experiment or die, there is no try." " That was my call to action, Yoda inspired, last week to a group of international C-level executives. And I meant every word of it. There is a tendency to think experimentation and testing is optional. Ouch! I fundamentally believe that is wrong. For a few simple reasons: # 1 It's Not Expensive! You can start for free with a superb tool: Google's Website Optimizer.

Testing 112

Testing Experimentation Optimization Risk 112

Occam's Razor

MARCH 26, 2008

We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 mindset all stress the importance of measuring Outcomes. No Outcomes = No Happiness. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. We are leaving money on the table. We are not getting enough credit. We are not getting a good understanding of the complete picture.

Measurement 121

Measurement Analytics Marketing Optimization 121

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. Just hard. And for now it is equal parts quantitative, qualitative and faith. This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. 2 ] Outline why online to offline tracking is a difficult exercise, atleast for now.

Analytics 116

Analytics Measurement Metrics Marketing 116

Occam's Razor

JULY 24, 2008

If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for tracking purposes. In my conversations it is embarrassingly common to find a lot of FUD and confusion and lack of understanding (or appreciation of!) cookies and the role that they play in any analytics done on the web. Hence my attempt at this simple easy to understand primer.

Analytics 111

Analytics Metrics Key Performance Indicator Measurement 111

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Without a doubt the feature that I am most excited about is Advanced Segmentation. This has been a long time coming (can you sense my pushiness!), and in this post I wanted to share with you all how to use this awesome feature. Along the way I'll share three different segments that you must have in your web analytics tool.

Analytics 105

Analytics Testing Key Performance Indicator Metrics 105

Occam's Razor

APRIL 30, 2008

Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business of providing, to use a old fashioned word, information. This one of the core reasons why most dashboards are "crappy", i.e. they are data pukes that provide little in terms of context and even less in terms of actionable value. Here are some examples of sub optimal dashboards, sub optimal in my mind from a actionable perspective.

Dashboards 113

Dashboards Marketing KPI Consulting 113

Occam's Razor

MARCH 4, 2008

It gives me a great deal of delight to introduce 4Q: A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without. It is the antidote for the most pressing of web analytics challenges: the yearning and struggle to understanding the "Why" And its free! And you can have it today!! No strings attached!!! Have web analytics data? Made good progress already?

Measurement 104

Measurement Metrics Consulting Testing 104

Occam's Razor

JANUARY 29, 2008

Engagement is a buzz word. It is a quest. It is altar at which many worship. Often though, atleast online, our hopes are dashed, efforts expended rarely have adequate ROI, the hype is followed with a bucket of cold water. It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed.

Measurement 99

Measurement Analytics ROI Metrics 99

Occam's Razor

SEPTEMBER 30, 2008

Let's say I did lots of things to drive SEO from Nov 2007 to May 2008. I get a lot of emails with questions, atleast 10 to 15 each day. Some are easy, others hard, and some mind boggling (due to their length, complexity or audacity!). "Dear "Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem.

KPI 68

KPI Key Performance Indicator Metrics Consulting 68

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 greatness. You attend a conference and hear all the speakers share deep insights – that ends up depressing you rather than exciting you. At the end of one of my speaking engagements you come up and say " Thanks Avinash, that was really great, you've opened our eyes. But. " " I know that's coming next. " " Our Senior Management won't let us do that."

Management 68

Management Experimentation Testing Metrics 68

Teradata

FEBRUARY 9, 2023

In the aftermath of the 2008 financial crash, service providers have been subject to increasing rules & requirements. To what extent has this climate held back advances in data analytics

Data Analytics 116

Data Analytics Analytics 116

DataFloq

AUGUST 2, 2021

Afterpay's rapid rise, which has culminated in Australia's biggest-ever deal and powered its stock market to record highs, began when an eBay vendor noticed young people avoiding credit cards after the 2008 financial crisis. "It By Byron Kaye.

Marketing 273

Marketing IT 273

Teradata

SEPTEMBER 15, 2022

RegTech is the word on everyone’s lips as financial services businesses look for ways to manage the avalanche of regulatory reporting precipitated by the 2008 financial crisis

Reporting 52

Reporting Management 52

Analytics Vidhya

OCTOBER 25, 2021

This article was published as a part of the Data Science Blogathon Introduction Founded in 2008 Zomato is a major food delivery aggregator with a markdown cap of 1 Trillion INR.

Analytics 274

Analytics Data Science Publishing IT 274

Analytics Vidhya

JANUARY 3, 2023

Satoshi Nakamoto first introduced it in 2008. This article was published as a part of the Data Science Blogathon. Introduction Bitcoin is a type of cryptocurrency used in the transaction of payments.

Analytics 223

Analytics Data Science Publishing IT 223

Phocas

APRIL 30, 2020

In 2008, the founders of Obex Protection in Worcester saw the potential for better glazing and fac?ade ade sealing technology for the construction market in the United Kingdom.

Business Intelligence 208

Business Intelligence Dashboards Manufacturing Marketing 208

DataFloq

DECEMBER 24, 2020

Annual global shipments of PCs, the industry's collective term for laptops and desktops, topped out at about 300 million in 2008 and recently were sinking toward 250 million. By Paresh Dave. OAKLAND, Calif.

Sales 292

Sales Manufacturing Marketing 292

DataFloq

FEBRUARY 7, 2021

By comparison, other firms that have been hit with penalties since late last year were fined under China's 2008 anti-monopoly law, which allows for a much lower maximum fine of 500,000 yuan. By Brenda Goh.

Marketing 247

Marketing 247

DataFloq

DECEMBER 2, 2021

Handing down one of its largest ever penalties, the central bank on Thursday said that IT service continuity deficiencies were repeatedly identified in third-party reports from 2008 onwards but Bank of Ireland only started to address them in 2015, resolving matters four years later.

IT 202

IT Reporting Technology 202

DataFloq

SEPTEMBER 12, 2020

39, is best known for 2008 hits “Whatever You Like," “Live Your Life” and “Swagga Like Us," and was featured on Robin Thicke's No. WASHINGTON (Reuters) - Grammy award-winning rapper Clifford Harris, known as T.I., agreed to pay a U.S.

Management 261

Management IT 261

DataFloq

DECEMBER 15, 2019

In the recent past, the great recession of 2008 is the finest example of malpractices in this sector that triggered huge dents on the global economy and the reputation at the same time.

Risk Management 230

Risk Management Risk Big Data Management 230

DataFloq

FEBRUARY 27, 2021

Set up in 2008, NPCI is a not-for-profit company, which as of March 2019 counted dozens of banks as its shareholders, including the State Bank of India, Citibank and HSBC.

Risk 225

Risk Reporting IT 225

DataFloq

SEPTEMBER 7, 2021

San Jose, California-based Roku started in 2008 by marketing streaming players before developing a proprietary operating system that, it says, offers a smooth and easy interface for choosing what to watch on TV.

IT 193

IT Marketing 193

DataFloq

OCTOBER 14, 2020

The report by New York's Department of Financial Services recommended that the largest social media companies be deemed systemically important, like some banks following the 2008 financial crisis, with a dedicated regulator monitoring their ability to combat cyberattacks and election interference.

Reporting 228

Reporting IT 228

DataFloq

NOVEMBER 5, 2020

Set up in 2008, the. CHENNAI (Reuters) - WhatsApp has received approval to roll out its payments service in India starting with 20 million users, the country's flagship payments processor said on Thursday, giving the Facebook-owned app an entry into a crowded digital payments space.

Marketing 225

Marketing IT 225

Teradata

NOVEMBER 1, 2020

Since the 2008 financial crisis the CFO's role has turned inward, & they have lost influence. What role should they play in the Bank of the Future, and can data be their savior

52

52

DataFloq

DECEMBER 10, 2020

Cydia, which was created in 2008, said Apple has "illegally squashed all competition" for its App Store, depriving consumers of the ability to choose where to obtain iOS apps and developers from choosing which distributors to use. By Jonathan Stempel.

Software 212

Software Marketing IT 212

DataFloq

FEBRUARY 1, 2021

Spot silver, meanwhile, jumped more than 11% before paring some gains, its largest one-day rise since 2008. "By By David Randall. NEW YORK (Reuters) - Retail investors on the popular online forum WallStreetBets expressed concerns on Monday that bets on silver were undercutting their focus on GameStop Corp and other popular stocks. Posts that argued against buying silver at the expense of GameStop swarmed across the 7.9 million-member discussion board as shares of GameStop fell 30.8%

IT 199

IT 199

Dataiku

JUNE 19, 2020

The term “ data scientist ” was coined in 2008 by two LinkedIn analysts to describe their work deriving business value from the masses of data being generated by their website.

Enterprise 86

Enterprise 86

DataFloq

JULY 22, 2020

This was, for sure, one of the factors which contributed to the company’s stellar growth in the market value: from 30 billion in 2008 to almost 1 trillion in 2019.

Machine Learning 248

Machine Learning Optimization Technology Marketing 248

DataFloq

APRIL 9, 2020

Thankful We Now Have Analytics ExecutivesAt the time of the last major crisis in 2008, the presence of senior analytics leaders was spotty at best and the term “data science” effectively did not exist. As I write this blog, we are deep into the ongoing COVID-19 crisis and lockdown.

Data Science 248

Data Science Management Analytics Insurance 248

DataFloq

SEPTEMBER 13, 2021

3G, a private equity company famous for its mergers and acquisitions, backed InBev in 2008 to acquire Anheuser-Busch and implemented its zero-based budgeting strategy.

Strategy 176

Strategy Management IT 176

DataFloq

DECEMBER 9, 2019

Since blockchain was first released with bitcoin back in 2008, it was widely assumed that the network was unassailable. Over the past year, one of the most widely held beliefs that we held about blockchain has been turned on its head.

Machine Learning 220

Machine Learning Publishing Technology Reporting 220

DataFloq

APRIL 22, 2019

The global financial crisis in 2008, which led to a full-blown international banking crisis, was considered the most serious crisis since the Great Depression. And while it was a downfall for traditional banking systems, it paved the way to the emergence and rapid success of FinTech companies. FinTech Companies. Financial technology, also known as FinTech, is an innovative approach to traditional financial methods used by brick-and-mortar banks and financial institutions.

Insurance 210

Insurance Finance Technology Modeling 210

DataFloq

JULY 31, 2019

Since the Bitcoin revolution began in 2008, the number of blockchain networks has mushroomed to the point where companies must carefully select which one is right for them. Organisations wanting to use blockchain technology to decentralise their data and collaborate with industry partners are now presented with a bewildering range of options.

Enterprise 202

Enterprise Technology IT 202

DataFloq

APRIL 30, 2019

From the application stores, 50+ billion apps have already been downloaded since 2008. “A billion hours ago, modern Homo sapiens emerged. A billion minutes ago, Christianity began. A billion seconds ago, the IBM personal computer was released. A billion Google searches ago…was this morning.". Hal Varian, Google’s Chief Economist, December, 2013 (From the book: Work Rules by Laszlo Buck). The last line of the above quote points at the world’s hunger for information.

Data Science 205

Data Science Analytics Big Data 205

Data Virtualization

SEPTEMBER 2, 2022

These regulations have particularly increased in the aftermath of the 2008.

Management 52

Management Data Integration Data Warehouse Technology 52

CIO Business Intelligence

MARCH 17, 2022

between 2021 and 2008. Data analytics is a domain in constant motion. Early in 2020, it seemed clear that organizations would continue to invest heavily in analytics to support their digital transformations. The COVID-19 pandemic emerged as a major disruptor.

Business Intelligence 145

Business Intelligence Digital Transformation Data Analytics Analytics 145

DataFloq

MAY 26, 2022

Regulatory compliance has become one of the most significant investment banking challenges as a direct result of the dramatic increase in regulatory fees relative to earnings and credit losses since the 2008 financial crisis.

Digital Transformation 222

Digital Transformation Risk Technology Measurement 222