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14 essential book recommendations by and for IT leaders

CIO Business Intelligence

The Unicorn Project: A Novel About Developers, Digital Disruption, and Thriving in the Age of Data (IT Revolution Press, 2019) tells the story of Maxine, a senior lead developer, as she tries to survive in a heartless bureaucracy overrun with paperwork and committees. Novels that entertain and teach Kreslins Jr. Practical, indeed.

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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. The secret is the data. Brands can also migrate from mature technologies to encompass new technology (Doyle, 1989).

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Financial services firms turn to automated, data-driven processes for new products and services

CIO Business Intelligence

Between the host of regulations introduced in the wake of the 2009 subprime mortgage crisis, the emergence of thousands of fintech startups, and shifting consumer preferences for digital payments banking, financial services companies have had plenty of change to contend with over the past decade. But there’s an opportunity in this shift.

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Data Strategy in a Working from Home Climate

Peter James Thomas

When I occasionally re-read articles I penned back in 2009 or 210, I’m often struck that – no matter how many things have undeniably changed over the intervening years in the data arena – there are some seemingly eternal verities. My first task was to develop an International Data Strategy.

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How The Cloud Made ‘Data-Driven Culture’ Possible | Part 1

BizAcuity

Cloud technology and innovation drives data-driven decision making culture in any organization. Companies planning to scale their business in the next few years without a definite cloud strategy might want to reconsider. Cloud washing is storing data on the cloud for use over the internet. Hadoop was developed in 2006.

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A new solution offers fresh air—not as a dream, but a service

CIO Business Intelligence

The new business model would be centered around an all-in-one platform processing crucial data to monitor and control the full end-to-end processes needed for individual buildings, taking the facility’s requirements into account instead of forcing management to prescribe to generalized rules.

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Inside Intermax’s ambitious journey to be a sustainable cloud leader

CIO Business Intelligence

A fleet of green data centers and a well-advanced plan to stop using fossil-fuel powered vehicles are among the key steps driving Intermax’s mission to be the most sustainable cloud services provider in the Netherlands. Notably, all five of the company’s data centers are already 100% powered by Dutch solar and wind sources.