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Third Annual Wisdom of Crowds Business Intelligence Market Study ®

Howard Dresner

A new year promises fresh beginnings and signals the advent of the next Wisdom of Crowds Business Intelligence Market Study ® cycle! Having started in earnest in 2010, this will be our third comprehensive study of the BI marketplace - and our most ambitious to date! Check back here often for updates to schedule and our progress.

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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

The Complex Role Between Big Data and Social Listening Tools. Social media is a critical piece of the marketing puzzle for every brand today, regardless of the industry you’re in. million in Series B in 2010, and was quickly acquired by Twitter for $40 million in 2011. During this time, they raised $300,000 in seed funds, $3.5

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Euro Soccer Special: What Football Teaches Us About Analytics

Sisense

It’s no surprise that rivals followed suit and that by 2010 analytics were widely used by top teams in leading international leagues. Like every other business, football has experienced rapid technological advances that generate and capture data from training and match play. FIFA didn’t even start counting assists until 1994 !

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Surely you are not surprised that digital finally beats TV.

Metrics 141
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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. As a Digital Marketing Evangelist, you can imagine I love the data. : ) I was not sure that I love the line graph. Remember, often is not always.

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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

Improve marketing effectiveness. Improve marketing effectiveness might translate into these goals because currently they are our priorities: 1. Through this consultative process we'll create a 2010 AOV target of $95. We worry so much about tags and data collection and Omniture vs. Sell more stuff. improve y.

Metrics 138
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

In May 2010 (!). These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. Typically, data collected is anonymous and not personally identifiable information (PII).

Metrics 123