Smart Data Collective

APRIL 5, 2019

The Complex Role Between Big Data and Social Listening Tools. Social media is a critical piece of the marketing puzzle for every brand today, regardless of the industry you’re in. Social media monitoring involves collecting data and is quantifiable. Social listening tools are a prime example of this application.

Big Data 79

Big Data Interactive Data-driven Metrics 79

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Surely you are not surprised that digital finally beats TV.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Improve marketing effectiveness. Metric: A metric is a number.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Sisense

JUNE 9, 2021

It’s no surprise that rivals followed suit and that by 2010 analytics were widely used by top teams in leading international leagues. Like every other business, football has experienced rapid technological advances that generate and capture data from training and match play.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. Bring insane focus to your data presentation.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

FEBRUARY 22, 2010

In May 2010 (!). These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. Typically, data collected is anonymous and not personally identifiable information (PII).

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

MARCH 23, 2010

Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. In case of Coremetrics… well you know. our measurement strategies 2.

Analytics 118

Analytics Consulting Metrics Experimentation 118