O'Reilly on Data

APRIL 23, 2024

Not to be confused with the ordinary sense of rent as a charge for temporary use of property, economic rents are the income above a competitive market rate that is collected because of asymmetries in ownership, information, or power. Attention is all you need What is the source of big tech market power? The market was maturing.

Advertising 269

Advertising Cost-Benefit Marketing Risk 269

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. For the first couple of interactions, give her/him that data.

Metrics 141

Metrics Reporting Analytics Marketing 141

Smart Data Collective

APRIL 5, 2019

Social media is a critical piece of the marketing puzzle for every brand today, regardless of the industry you’re in. The majority of consumers who have good interaction with a brand on social networks are more likely to recommend that brand to others. Social listening tools are a prime example of this application.

Big Data 79

Big Data Interactive Data-driven Metrics 79

Occam's Razor

JULY 26, 2010

PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Why not find a BFF for your lonely metric and present something like this. I found a "you complete me" for my Visits metric, Bounce Rate. Or an actual outcome metric. 2: Join the PALM club.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JUNE 11, 2014

What if the first interaction with your brand is digital? Ready to take this expansive journey to not just win at performance marketing and brand marketing? According to eMarketer in 2010 we spent 3:11 (hrs:min) on digital content consumption and 4:24 on TV in the US. Take any metric you want. Follow-on views.

Marketing 150

Marketing Strategy Sales IT 150

CIO Business Intelligence

FEBRUARY 26, 2024

The global outsourcing trend of the 1990s and early 2000s addressed capacity restraints through low-cost labor markets, but the lack of ownership and the transaction-based working relationships meant organizations outsourced not just the work, but also the accountability. The same logic can be applied to measuring company cultural efforts.

Cost-Benefit 91

Cost-Benefit Measurement Modeling Strategy 91