Humans and AI: AI, Marketing, and Behavioral Economics
DataRobot
JULY 6, 2021
The Behavioural Insights Team, also known unofficially as the “Nudge Unit,” was founded by the UK government in 2010 to use behavioral science to make public policies and services more effective. AI, Sales, and Marketing. So, it’s no wonder that some of the most popular AI use cases are in sales and marketing.
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