O'Reilly on Data

APRIL 23, 2024

Google and Amazon were still atop their respective hills of web search and ecommerce in 2010, and Meta’s growth was still accelerating, but it was hard to miss that internet growth had begun to slow. It’s unclear whether this was a lack of imagination or a kind of “ strategy tax.” The market was maturing.

Advertising 270

Advertising Cost-Benefit Marketing Risk 270

Smart Data Collective

APRIL 5, 2019

The majority of consumers who have good interaction with a brand on social networks are more likely to recommend that brand to others. Having a social media strategy also allows you to put yourself level ground with your competitors. million in Series B in 2010, and was quickly acquired by Twitter for $40 million in 2011.

Big Data 79

Big Data Interactive Data-driven Metrics 79

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Create a distinct mobile website and mobile app measurement strategies.

Metrics 141

Metrics Reporting Analytics Marketing 141

CIO Business Intelligence

FEBRUARY 26, 2024

This article was co-written by Chris Davis, Partner, Metis Strategy , and Kelley Dougherty, Associate, Metis Strategy To succeed as a large, global company, there is no choice but to harness the power of technology talent around the world. The same logic can be applied to measuring company cultural efforts.

Cost-Benefit 91

Cost-Benefit Measurement Modeling Strategy 91

Sisense

JUNE 9, 2021

It’s no surprise that rivals followed suit and that by 2010 analytics were widely used by top teams in leading international leagues. And also like their counterparts in the business world, coaches are relying on metrics to guide their decision-making. This isn’t gut instinct dictating plays; this is analytics.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. our measurement strategies 2. our measurement strategies 2. what to focus on priorities 3. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JUNE 11, 2014

Because you want to move your digital strategy beyond just sucking less, you can rock so much more to achieve the combination of being unique, creating delight in your customers and improving your bottom-line (profit). Here are the seven winning strategies… 1. What if the first interaction with your brand is digital?

Marketing 150

Marketing Strategy Sales IT 150