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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Google and Amazon were still atop their respective hills of web search and ecommerce in 2010, and Meta’s growth was still accelerating, but it was hard to miss that internet growth had begun to slow. It’s unclear whether this was a lack of imagination or a kind of “ strategy tax.” The market was maturing.

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An Overview of Sales Analytics in Event Industry

BizAcuity

Sales Analytics began to emerge as the scientific approach to selling in 2010 with sales becoming less about certain methodology or personality and more of a number game. Sales analytics enables the event management team in visualizing their target list and then segmenting it by industry, size and other data metrics.

Sales 67
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Back to our story.

Metrics 90
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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

Having a social media strategy also allows you to put yourself level ground with your competitors. Social listening involves paying close attention to public feedback, and having a strategy in place for addressing the needs of your customers in the open.”. Customers are freely handing over data to brands to improve their experience.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. Brand strength is built over time using online and offline advertising. You have to hand it to the Marketing folks at Amazon.

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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 1: Don't suck. Seems obvious.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Create a distinct mobile website and mobile app measurement strategies.

Metrics 141