Remove 2010 Remove Measurement Remove Reporting Remove Strategy
article thumbnail

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

article thumbnail

Why Data Driven Decision Making is Your Path To Business Success

datapine

By implementing the right reporting tools and understanding how to analyze as well as to measure your data accurately, you will be able to make the kind of data driven decisions that will drive your business forward. Download the list of the 11 essential steps to implement your BI strategy! What Is Data Driven Decision Making?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Create a distinct mobile website and mobile app measurement strategies.

Metrics 141
article thumbnail

Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Google and Amazon were still atop their respective hills of web search and ecommerce in 2010, and Meta’s growth was still accelerating, but it was hard to miss that internet growth had begun to slow. It’s unclear whether this was a lack of imagination or a kind of “ strategy tax.” The market was maturing.

article thumbnail

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

The post will end with a Web Analytics Measurement Framework. Goals: Goals are specific strategies you'll leverage to accomplish your business objectives. The beauty of goals is that they reflect specific strategies. It is possible that some Analytics Tool Goals directly measure your business objectives or goals.

Metrics 138
article thumbnail

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. I'm not an expert in the credit score reporting business. My favorite report is the Credit Report Card. It is that simple. Sign up today!

IT 138
article thumbnail

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 1: Don't suck. Seems obvious.