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Swiss energy services company uses machine learning to see the future

CIO Business Intelligence

But because electricity consumption was easy to gauge, there was no urgency for measuring current and low voltage power flows. But the measuring solution was complex and required frequent manual adaptions as solar PV systems increased. Without real-time power measurements, estimated power values were being used.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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Digital pragmatism at Volvo means more control and less agile

CIO Business Intelligence

And when Geely bought the company in 2010, it led to a geographical expansion, but until now there’s never been such a thorough and comprehensive effort to modernize the digital landscape, according to Altehed. Now it’s largely standard systems going in and, unlike before, the strategy is to adapt them as little as possible.

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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Google and Amazon were still atop their respective hills of web search and ecommerce in 2010, and Meta’s growth was still accelerating, but it was hard to miss that internet growth had begun to slow. It’s unclear whether this was a lack of imagination or a kind of “ strategy tax.” The market was maturing.

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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

Having a social media strategy also allows you to put yourself level ground with your competitors. Social listening involves paying close attention to public feedback, and having a strategy in place for addressing the needs of your customers in the open.”. Customers are freely handing over data to brands to improve their experience.

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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 1: Don't suck. Seems obvious.

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How to make the most of global talent opportunities

CIO Business Intelligence

This article was co-written by Chris Davis, Partner, Metis Strategy , and Kelley Dougherty, Associate, Metis Strategy To succeed as a large, global company, there is no choice but to harness the power of technology talent around the world. The same logic can be applied to measuring company cultural efforts.