Occam's Razor

MAY 14, 2012

Brand strength is not built by playing a "let's bid on just our brand terms" strategy, but by complementing that strategy with a super-smart organic and paid "let's capture all our brand and category terms" strategy. Brand strength is built over time using online and offline advertising.

Measurement 128

Measurement Analytics Advertising Marketing 128

The Unofficial Google Data Science Blog

JULY 22, 2020

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

Experimentation 95

Experimentation Statistics Testing Strategy 95

The Unofficial Google Data Science Blog

AUGUST 27, 2019

This problem can be phrased as an optimization problem — given some fixed review capacity how should we sample videos? But importance sampling in statistics is a variance reduction technique to improve the inference of the rate of rare events, and it seems natural to apply it to our prevalence estimation problem.

Metrics 98

Metrics Statistics Uncertainty Optimization 98

The Unofficial Google Data Science Blog

MARCH 31, 2016

We often use statistical models to summarize the variation in our data, and random effects models are well suited for this — they are a form of ANOVA after all. Journal of the American Statistical Association 68.341 (1973): 117-130. [5] Journal of the American Statistical Association, Vol. bandit problems). 7] Nicholas A.

Modeling 40

Modeling Statistics Advertising Testing 40

Occam's Razor

MARCH 23, 2010

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. our measurement strategies 2. We need to change our measurement strategies as changes occur in: 1. Part of it fueled by some Consultants. This is sad.

Analytics 118

Analytics Consulting Metrics Experimentation 118

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. This question is statistical or methodological in nature. Know what matters.

Experimentation 61

Experimentation Testing Statistics Metrics 61

datapine

APRIL 16, 2019

Download the list of the 11 essential steps to implement your BI strategy! Data driven decision making (DDDM) is a process that involves collecting data based on measurable goals or KPIs, analyzing patterns and facts from these insights, and utilizing them to develop strategies and activities that benefit the business in a number of areas.

Data-driven 287

Data-driven Dashboards Visualization Cost-Benefit 287