Occam's Razor

SEPTEMBER 24, 2012

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Advertising 165

Advertising ROI Metrics Marketing 165

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. What does it take to estimate the impact of online exposure on user behavior?

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Where to do display advertisements to ensure you get in front of men considering proposing to their girlfriends (or boyfriends)? For sites that rely on advertising, the data used by advertisers must be as.

Metrics 123

Metrics Advertising Reporting Software 123

datapine

AUGUST 29, 2022

He founded the project Apache Storm in 2011, which turned to be “one of the world’s most popular stream processors and has been adopted by many of the world’s largest companies, including Yahoo!, Stein Kretsinger, founding executive, Advertising. Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Domino Data Lab

JULY 9, 2019

As advertised, I split my time between Columbia and The New York Times where I’m leading the data science group. For us, you know, this started out as like a science project with some fancy topic modeling and then we showed it to our friends in advertising and they said, “Sweet. The “where” is geolocation.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167