Occam's Razor

JANUARY 20, 2010

" Oh look the states with really high credit card searches don't have really high visa card searches, maybe we should do some offline advertising! Now go plan for 2011. Ad Planner : This wonderful tool is really built to help you do better display advertising. Use it to time your campaigns. "When

Metrics 90

Metrics B2B Analytics Measurement 90

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. What does it take to estimate the impact of online exposure on user behavior?

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Where to do display advertisements to ensure you get in front of men considering proposing to their girlfriends (or boyfriends)? For sites that rely on advertising, the data used by advertisers must be as.

Metrics 123

Metrics Advertising Reporting Software 123

datapine

AUGUST 29, 2022

He founded the project Apache Storm in 2011, which turned to be “one of the world’s most popular stream processors and has been adopted by many of the world’s largest companies, including Yahoo!, Stein Kretsinger, founding executive, Advertising. Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Domino Data Lab

JULY 9, 2019

As advertised, I split my time between Columbia and The New York Times where I’m leading the data science group. For us, you know, this started out as like a science project with some fancy topic modeling and then we showed it to our friends in advertising and they said, “Sweet. The “where” is geolocation.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

JUNE 28, 2011

I mean the metrics contained in 99% of digital advertising reports: Impressions, Clicks, or Emails Sent. By 2011 as web experiences have become richer and more frequently and more complex I am so mad that our life is not dominated by pan-session metrics. This is perhaps the thing that makes me hopping mad and scream like a banshee.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Most don't have decent display advertising strategies with Yahoo! As a business you should take advantage of Facebook's immense audience by having a paid advertising strategy on Facebook. Success Metrics.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Edwin Chen

JANUARY 7, 2013

— Sohaib Athar (@ReallyVirtual) May 1, 2011. From a search and advertising perspective, however, these sudden events pose several challenges: The queries people perform have never before been seen, so it’s impossible to know beforehand what they mean. — Janis Krums (@jkrums) January 15, 2009.

Statistics 73

Statistics Machine Learning Advertising Metadata 73

O'Reilly on Data

MAY 11, 2020

It’s important to note that the incentives of YouTube, its advertisers, and its users are often misaligned, in that users searching for “real news” continually end up being shunted down conspiracy theory and “fake news” rabbit holes due to the mixed incentive structure of the advertising-based business model.

Modeling 195

Modeling Advertising Recreation/Entertainment Metrics 195