Sisense

MAY 4, 2020

Sisense CEO, Amir Orad, has said that every company is a data and analytics company or must become one soon. Data analytics is reshaping business operations and enabling new revenue streams all across the global economy,” Amir wrote. analytics- and data-driven) or obsolete. ”. analytics- and data-driven) or obsolete. ”.

Big Data 78

Big Data Data-driven Snapshot Unstructured Data 78

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Amazon is an interesting example.

Measurement 128

Measurement Analytics Advertising Marketing 128

bridgei2i

MAY 26, 2020

In the post-COVID era, they can be empowered with a high standard of data and analytics sophistication to cope and thrive. To introduce him better, he has been a supply chain analytics professional for over 14 years. And the third dimension is their data and analytics sophistication. Subscribe Now. Transcript. Anushruti: Right.

Enterprise 131

Enterprise Management Forecasting Manufacturing 131

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Optimization 154

Optimization Reporting Experimentation Metrics 154

O'Reilly on Data

MAY 21, 2019

Here are some typical ways organizations begin using machine learning: Build upon existing analytics use cases: e.g., one can use existing data sources for business intelligence and analytics, and use them in an ML application. Modernize existing applications such as recommenders, search ranking, time series forecasting, etc.

Machine Learning 234

Machine Learning Technology Deep Learning Data Science 234

Domino Data Lab

OCTOBER 9, 2019

As Domino seeks to support the acceleration of data science work, including core tasks, Domino reached out to Addison-Wesley Professional (AWP) Pearson for the appropriate permissions to except “Clustering” from the book, R for Everyone: Advanced Analytics and Graphics, Second Edition. Chapter Introduction: Clustering.

Statistics 100

Statistics Machine Learning Metrics Measurement 100

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Dos: You want that traffic to come on the optimal set of keywords (why simply bounce traffic?). Log into the Advanced Segmentation tool in your web analytics tool. Back to our story. You are checking to see if: 1.

Metrics 90

Metrics B2B Analytics Measurement 90

AWS Big Data

APRIL 5, 2023

The company decided to use AWS to unify its business intelligence (BI) and reporting strategy for both internal organization-wide use cases and in-product embedded analytics targeted at its customers. The platform also provides analytics and insights to support successful information sharing and fuel continuous improvement.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Domino Data Lab

SEPTEMBER 25, 2019

To support data scientists extract insights and accelerate their work, Domino reached out to Addison-Wesley Professional (AWP) for appropriate permissions to excerpt “Time Series and Autocorrelation” chapter from the book R for Everyone: Advanced Analytics and Graphics, Second Edition. Chapter Introduction: Time Series and Autocorrelation.

Forecasting 87

Forecasting Modeling Statistics Optimization 87

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I've added new insights, recommendations, and two bonus lessons on how to do surveys better and a direct challenge to your company's current analytics strategy. Today's post comes from a source of deep pain.

Modeling 127

Modeling Reporting Strategy Consulting 127

Ontotext

JULY 29, 2021

If you’ve enjoyed the efficiency of rich snippets, you’ve enjoyed the riches schema.org ( based on RDF ) brings to the world of search since 2011. The most advanced enterprise knowledge graphs smarten up proprietary information by using global knowledge as context for interpretation and source for enrichment.

Enterprise 124

Enterprise Metadata Knowledge Discovery Management 124

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. ."

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

SEPTEMBER 24, 2012

So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Let's go!

Advertising 165

Advertising ROI Metrics Marketing 165

Domino Data Lab

JULY 9, 2019

The importance of data scientists having analytical technical skills coupled with the ability to clearly and concisely communicate with non-technical stakeholders. or are you looking for me to help you decide on what is the optimal treatment in order to get the outcome you want?” I’m just doing analytics of the text.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. Let us not make them the center of our web analytics existence. Even with all that, I think the problem is you.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? 5: Benchmarks from Web Analytics Vendors. Web analytics vendors have lots of customers, which means they have lots of data.

Metrics 123

Metrics Advertising Reporting Software 123

Domino Data Lab

MARCH 3, 2019

Evolving Data Infrastructure: Tools and Best Practices for Advanced Analytics and AI (Jan 2019). Companies are applying AI in functional areas in which they likely have existing analytic applications, building atop that base. AI Adoption in the Enterprise: How Companies Are Planning and Prioritizing AI Projects in Practice (Feb 2019).

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. When you search for them, if you find them, you end up on sub-optimal landing pages. We all know that Page Likes is a profoundly sub-optimal metric. There is no dearth of sub-optimal strategies. Success Metrics.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

This post describes the analytical issues which arise in such a setting, and what the data scientist can do about them. Our challenges are no longer purely analytical in nature: questions of human psychology and organizational dynamics arise in addition to the mathematical challenges in statistical inference.

Experimentation 61

Experimentation Testing Statistics Metrics 61