CIO Business Intelligence

MARCH 10, 2022

Fujitsu remains very much interested in the mainframe market, with a new model still on its roadmap for 2024, and a move under way to “shift its mainframes and UNIX servers to the cloud, gradually enhancing its existing business systems to optimize the experience for its end-users.” years after its launch in June 2006.

Sales 122

Sales Testing Experimentation Data Processing 122

Mark Raskino

AUGUST 30, 2017

The President of Iceland Olafur Ragnar Grimsson explained this phenomenon to me when I had the privilege to interview him in 2011 (Gartner Report: G00212784 ). “So He was talking about something we call the ‘compound uncertainty’ that must be navigated when we want to test and introduce a real breakthrough digital business idea.

Testing 53

Testing Experimentation Uncertainty Risk 53

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It covers, content, marketing and measurement. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Experiments come in all shapes and sizes: A marketing campaign. Testing out a new feature. Try to understand your market. Identify, hypothesize, test, react. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. If you want to stress test this,… go back to your 2011 (pre- not provided ) data for paid and organic and see what you can find. Carpe diem!

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

JUNE 4, 2018

Checkout the Kimbao Sauvignon Blanc you can see sales and would buy it again rates since 2011. Such is the case with A/B testing. Naked Wines has a lovely widget next to each of their wines that shows the would buy again rate…. And, they show you historical sales and would buy it again rates. At 91%, the rate is highest this year.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. A geo experiment is an experiment where the experimental units are defined by geographic regions. Such regions are often referred to as Generalized Market Areas (GMAs) or simply geos. by turning campaigns off).

Advertising 42

Advertising Testing Sales Statistics 42