CIO Business Intelligence

MARCH 10, 2022

Fujitsu remains very much interested in the mainframe market, with a new model still on its roadmap for 2024, and a move under way to “shift its mainframes and UNIX servers to the cloud, gradually enhancing its existing business systems to optimize the experience for its end-users.” years after its launch in June 2006.

Sales 130

Sales Testing Experimentation Data Processing 130

Mark Raskino

AUGUST 30, 2017

The President of Iceland Olafur Ragnar Grimsson explained this phenomenon to me when I had the privilege to interview him in 2011 (Gartner Report: G00212784 ). “So That was about 5 years ahead of major European capitals such as Paris and London. Drone delivery is a great example of that.

Testing 53

Testing Experimentation Uncertainty Risk 53

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. If you want to stress test this,… go back to your 2011 (pre- not provided ) data for paid and organic and see what you can find. Controlled experimentation.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

APRIL 8, 2013

Experiments come in all shapes and sizes: A marketing campaign. Try to understand your market. Read up on ways that companies are growing their business, from growth hacking to content marketing, and use that as inspiration. By 2011, the company had 20 full-time photographers on staff. Do it now; we'll wait.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JUNE 4, 2018

Checkout the Kimbao Sauvignon Blanc you can see sales and would buy it again rates since 2011. Naked Wines has a lovely widget next to each of their wines that shows the would buy again rate…. And, they show you historical sales and would buy it again rates. At 91%, the rate is highest this year. Add to Basket!

Strategy 124

Strategy Cost-Benefit Testing Sales 124

CIO Business Intelligence

JULY 3, 2023

Rick Johnson, who has been a CIO since 2011, was appointed the first-ever chief digital officer at Marvin, a manufacturer of doors and windows in January 2023. This has meant that Sezgin has embraced a culture of innovation and experimentation. He says the CDO role there “is inclusive of a typical CIO role.”

IT 115

IT Digital Transformation Strategy Technology 115