CIO Business Intelligence

MARCH 1, 2023

Our focus is to grow that business, both in terms of gaining market share, as well as expanding our profits and margins. Ever since we started the company back in 2011, when I was CIO, we’ve been using data to improve our operations. Our executive chairman, Brad Jacobs, hired me back when he founded the company in 2011.

ROI 52

ROI Machine Learning Sales Technology 52

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. But maybe the issue is that you (and the Marketers and Leaders. Yet there they are. We hate change.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. These are well meaning, but almost always yield zero value or worse drive you in a sub-optimal direction. These changes impact my AdWords spend sub-optimally.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Search Engine Optimization will have a large source of your search traffic (surely you are not just renting traffic from Bing, Google, Yandex, right?). Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MAY 14, 2012

But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! there is such little accountability to brand marketing and 2. Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. You have to hand it to the Marketing folks at Amazon.

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? The secret to making optimal use of CI data lies in one single realization: You must ensure you understand how the data you are analyzing is collected. Check the definitions of various metrics. In May 2010 (!).

Metrics 123

Metrics Advertising Reporting Software 123

Domino Data Lab

MARCH 3, 2019

After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. What metrics are used to evaluate success? Check the end of this article for key guidance synthesized from the practices of the leaders in the field. Surveying ABC adoption in enterprise. Who builds their models?

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49