AWS Big Data

APRIL 5, 2023

Showpad aligns sales and marketing teams around impactful content and powerful training, helping sellers engage with buyers and generate the insights needed to continuously improve conversion rates. It launched the first set of dashboards in April 2022, followed by customer success and marketing dashboards in July 2022.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It covers, content, marketing and measurement. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. These are well meaning, but almost always yield zero value or worse drive you in a sub-optimal direction. These changes impact my AdWords spend sub-optimally.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. You're choosing only one metric because you want to optimize it. Experiments come in all shapes and sizes: A marketing campaign. Testing out a new feature. Try to understand your market.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Domino Data Lab

JULY 9, 2019

A “data scientist” might build a multistage processing pipeline in Python, design a hypothesis test, perform a regression analysis over data samples with R, design and implement an algorithm in Hadoop, or communicate the results of our analyses to other members of the organization in a clear and concise fashion.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. If you are curious, here is a April 2011 post: The Difference Between Web Reporting And Web Analysis. Take this as an example… How do you know that this is a profoundly sub-optimal collection of choices to provide?

Modeling 127

Modeling Reporting Strategy Consulting 127

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? The secret to making optimal use of CI data lies in one single realization: You must ensure you understand how the data you are analyzing is collected. The Optimal Competitive Analysis Process. In May 2010 (!). use to your benefit.

Metrics 123

Metrics Advertising Reporting Software 123

Domino Data Lab

MARCH 3, 2019

After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. I’m here mostly to provide McLuhan quotes and test the patience of our copy editors with hella Californian colloquialisms. Surveying ABC adoption in enterprise. When life gives you lemons, make limoncello.” Or something.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49