2011 Marketing ROI Strategy 
Occam's Razor
SEPTEMBER 24, 2012
This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). Gets more Likes. It was huge.
CIO Business Intelligence
MARCH 1, 2023
Our focus is to grow that business, both in terms of gaining market share, as well as expanding our profits and margins. We will continue the customer-centric strategy that we put in place when I took over the business nearly a year ago. Our executive chairman, Brad Jacobs, hired me back when he founded the company in 2011.
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Occam's Razor
APRIL 25, 2011
and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. We hate change. Super lame!
Occam's Razor
JUNE 4, 2012
These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Criminal behavior.
Sisense
JULY 1, 2021
In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.
datapine
APRIL 15, 2020
When it comes to implementing and managing a successful BI strategy we have always proclaimed: start small, use the right BI tools , and involve your team. The term “agile” was originally conceived in 2011 as a software development methodology. You want an organization-wide buy-in of your business intelligence strategy.
Sisense
NOVEMBER 26, 2019
To be sure, data analysts will always be a core part of any company’s data strategy, but frontline business users need to be empowered with tools that allow them to perform ad hoc analyses and make smarter decisions based on their unique needs, regardless of technical skill. Drive ROI from your data — wherever it is.
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