Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better?

Advertising 165

Advertising ROI Metrics Marketing 165

Domino Data Lab

AUGUST 6, 2021

It was first defined by the US Federal Reserve and Office of the Comptroller of the Currency ( SR 11-7 ) in April 2011. The guidance warns: “Model risk can lead to financial loss, poor business and strategic decision making, or damage to a bank’s reputation.”. Model Risk Management Framework.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. " I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

datapine

APRIL 15, 2020

When it comes to implementing and managing a successful BI strategy we have always proclaimed: start small, use the right BI tools , and involve your team. The term “agile” was originally conceived in 2011 as a software development methodology. Collaboratively develop reports. Discover the available data sources.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

The Unofficial Google Data Science Blog

APRIL 17, 2017

First, the system may not be understood, and even if it was understood it may be extremely difficult to measure the relationships that are assumed to govern its behavior. In the first plot, the raw weekly actuals (in red) are adjusted for a level change in September 2011 and an anomalous spike near October 2012. 2014): 276. [7]

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

Domino Data Lab

APRIL 3, 2019

Not that I’m implying anything about current economic conditions vis-a-vis the timing of this report… #justsayin. Given those two, plus SQL gaining eminence as a database strategy, a decidedly relational picture coalesced throughout the decade. Andrew Ng later described this strategy as the “Virtuous Cycle of AI” – a.k.a.

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

datapine

AUGUST 29, 2022

He founded the project Apache Storm in 2011, which turned to be “one of the world’s most popular stream processors and has been adopted by many of the world’s largest companies, including Yahoo!, Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself. Stein Kretsinger, founding executive, Advertising.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Big mistake. They should.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Selection bias played a notable role in the discussion of the avian influenza outbreak of 2011 during which the reported case fatality rate was as high as 80% [2]. But this does not mean that the slice will continue to exhibit an extreme value on this measurement in the future. What is to be done?

Experimentation 61

Experimentation Testing Statistics Metrics 61

AWS Big Data

APRIL 5, 2023

The company decided to use AWS to unify its business intelligence (BI) and reporting strategy for both internal organization-wide use cases and in-product embedded analytics targeted at its customers. In this post, we share how Showpad used QuickSight to streamline data and insights access across teams and customers.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52