2011 Metrics Optimization Strategy 
O'Reilly on Data
APRIL 23, 2024
Instead of continuing to deploy their attention optimization algorithms for their users’ and suppliers’ benefit, the tech giants began to use them to favor themselves. From 2000 to 2011, the percentage of US adults using the internet had grown from about 60% to nearly 80%. But over time, something went very wrong.
CIO Business Intelligence
MAY 16, 2022
In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. This path focuses on how technology directs business strategy and how IT plays into that. How does ITIL reduce costs?
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Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches.
CIO Business Intelligence
MARCH 1, 2023
We will continue the customer-centric strategy that we put in place when I took over the business nearly a year ago. Our three major focus areas are to provide best-in-class service to our customers; invest in the business by adding terminals, equipment, and people[ and leverage our technology edge to optimize margins and grow market share.
Occam's Razor
JANUARY 20, 2010
I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Back to our story.
Occam's Razor
OCTOBER 21, 2013
In late 2011, Google announced an effort to make search behavior more secure. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.
Occam's Razor
JUNE 4, 2012
The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). Organic Search. Criminal behavior.
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