CIO Business Intelligence

JULY 3, 2023

They are increasingly included in board-level discussions on cybersecurity and tech investments for organizational initiatives and are influencing decisions related to planning, strategy, implementation, and operations. So, from strategy to execution, CIOs must be involved in all facets of the organization.

IT 102

IT Digital Transformation Strategy Technology 102

IBM Big Data Hub

NOVEMBER 20, 2023

It was introduced in 2011 as an alternative to the SATA and Serial Attached SCSI (SAS) protocols that were the industry standard at the time, and it conveys better throughput than its predecessors. Since 2011, NVMe technology has distinguished itself through its high bandwidth and blazing-fast data transfer speeds. What is NVMe?

Internet of Things 66

Internet of Things Enterprise Technology IoT 66

Sisense

MAY 4, 2020

As long ago as 2011, the McKinsey Global Institute estimated that retailers using data analytics at scale could increase their operating margins by more than 60 percent. In the retail sector, 62 percent of businesses see competitive advantages from information and analytics.

Big Data 78

Big Data Data-driven Snapshot Unstructured Data 78

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Optimization 154

Optimization Reporting Experimentation Metrics 154

bridgei2i

MAY 26, 2020

And over the past few weeks, on our AI to Impact podcast, we’ve been chatting with reputed AI & analytics leaders, digital transformation advisors and BRIDGEi2i business heads to gather their point of view on the current crisis challenges that enterprises are facing and some strategies to manoeuvre the COVID-19 situation.

Enterprise 131

Enterprise Management Forecasting Manufacturing 131

Occam's Razor

SEPTEMBER 13, 2016

I've added new insights, recommendations, and two bonus lessons on how to do surveys better and a direct challenge to your company's current analytics strategy. Bonus #1: Lessons from Econsultancy/Lynchpin Survey Strategy. If you are curious, here is a April 2011 post: The Difference Between Web Reporting And Web Analysis.

Modeling 127

Modeling Reporting Strategy Consulting 127

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Big mistake. They should.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

AWS Big Data

APRIL 5, 2023

The company decided to use AWS to unify its business intelligence (BI) and reporting strategy for both internal organization-wide use cases and in-product embedded analytics targeted at its customers. Showpad also continues to expand the in-product reporting while continuing to optimize performance for the best customer experience.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Occam's Razor

MAY 14, 2012

It used to fall behind lag the other two in brand queries, but you can see how starting late 2009 (bad year for Target in this context) Amazon overtook Target and now (2011, 2012) is casting a big shadow over Target. They are full of specific insights you can use to optimize your online search campaigns. Five Caveats!

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

JUNE 4, 2012

The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). Organic Search. Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Your SEO strategy is buying links, expired domains, et. Yet there they are. The 10/90 rule. " 17.

Marketing 126

Marketing Measurement Metrics Testing 126

Domino Data Lab

JULY 9, 2019

or are you looking for me to help you decide on what is the optimal treatment in order to get the outcome you want?” You really want…you really already know what actions you want to perform and you want me to help you figure out what’s the optimal treatment, not what’s going to happen in the absence of treatment.”

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

SEPTEMBER 24, 2012

So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. It is cute.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? You are checking to see if: 1.

Metrics 90

Metrics B2B Analytics Measurement 90

Domino Data Lab

MARCH 3, 2019

While image data has been the stalwart for deep learning use cases since the proverbial “ AlexNet moment ” in 2011-2012, and a renaissance in NLP over the past 2-3 years has accelerated emphasis on text use cases, we note that structured data is at the top of the list in enterprise.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

The Unofficial Google Data Science Blog

APRIL 17, 2017

For us, demand for forecasts emerged from a determination to better understand business growth and health, more efficiently conduct day-to-day operations, and optimize longer-term resource planning and allocation decisions. Journal of the American Statistical Association 106.496 (2011): 1513-1527. [9] 2014): 276. [7] and Jack B.

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

We need to know whether the decision we are optimizing is significant enough to justify the time and experiment resources spent optimizing it. Selection bias played a notable role in the discussion of the avian influenza outbreak of 2011 during which the reported case fatality rate was as high as 80% [2].

Experimentation 61

Experimentation Testing Statistics Metrics 61