Occam's Razor

SEPTEMBER 24, 2012

So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? More traffic, not that hard.

Metrics 90

Metrics B2B Analytics Measurement 90

CIO Business Intelligence

JULY 3, 2023

They are increasingly included in board-level discussions on cybersecurity and tech investments for organizational initiatives and are influencing decisions related to planning, strategy, implementation, and operations. The vice president of IT reports to Johnson as well as the digital teams and transformation office.

IT 115

IT Digital Transformation Strategy Technology 115

IBM Big Data Hub

NOVEMBER 20, 2023

According to a 2023 International Data Corporation (IDC) report (link resides outside ibm.com), NVMe was designed to speed data transfer to systems connected via a PCI express, a serial expansion bus that’s standard for connecting a computer to one or more peripheral devices. What is NVMe?

Internet of Things 70

Internet of Things Enterprise Technology IoT 70

The Unofficial Google Data Science Blog

APRIL 17, 2017

For us, demand for forecasts emerged from a determination to better understand business growth and health, more efficiently conduct day-to-day operations, and optimize longer-term resource planning and allocation decisions. Large-Scale Parallel Statistical Forecasting Computations in R ”, Google Research report. [8] 2014): 276. [7]

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

Occam's Razor

SEPTEMBER 13, 2016

I've added new insights, recommendations, and two bonus lessons on how to do surveys better and a direct challenge to your company's current analytics strategy. If you are open to being challenged… then here are the short-stories inside this post… The World Needs Reporting Squirrels. I heart you. Bottom-line.

Modeling 127

Modeling Reporting Strategy Consulting 127

Sisense

MAY 4, 2020

As long ago as 2011, the McKinsey Global Institute estimated that retailers using data analytics at scale could increase their operating margins by more than 60 percent. Almost 100% of sales reps at construction companies that adopted analytics and geographic data reported dramatic decreases in their timeframe for providing price quotes.

Big Data 78

Big Data Data-driven Snapshot Unstructured Data 78

Domino Data Lab

MARCH 3, 2019

We had big surprises at several turns and have subsequently published a series of reports. Let’s look through some of the insights gained from those reports. Seriously, this entire article merely skims the surface of those reports. Mature practices reported 86%, and within financial services the numbers were somewhat higher.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Domino Data Lab

JULY 9, 2019

When I showed up I was reporting to the head of BI who reported to CTO who reported to CIO who reported to EVP of digital products who reported to CEO. At this point data is a function that reports directly to CEO. They want to know what’s the optimal treatment. ” Inside my group I say.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

We need to know whether the decision we are optimizing is significant enough to justify the time and experiment resources spent optimizing it. Selection bias played a notable role in the discussion of the avian influenza outbreak of 2011 during which the reported case fatality rate was as high as 80% [2].

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Big mistake. They should.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

AWS Big Data

APRIL 5, 2023

The company decided to use AWS to unify its business intelligence (BI) and reporting strategy for both internal organization-wide use cases and in-product embedded analytics targeted at its customers. In this post, we share how Showpad used QuickSight to streamline data and insights access across teams and customers.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52