AWS Big Data

APRIL 20, 2023

Use cases for Amazon Redshift integration with Apache Spark For our use case, the leadership of the product-based company wants to know the sales for each product across multiple markets. As sales for the company fluctuate dynamically, it has become a challenge for the leadership to track the sales across multiple markets.

Data Lake 74

Data Lake Data Warehouse Sales Data-driven 74

Howard Dresner

AUGUST 27, 2013

Before the perfect storm, our tweetchat tribe (comprised of customers, vendors and consultants/analysts) were of the opinion that the growing “app” mentality for “cool stuff” among consumers and the easy-to-consume info in mobile apps could end up increasing trust and thus lead to less testing and faster releases.

Business Intelligence 60

Business Intelligence Finance Risk Data Processing 60

Hurwitz & Associates

SEPTEMBER 21, 2018

At one time, VMware had its own cloud-service offering, but realized that partnering with CSPs, including AWS, would speed its time-to-market and deepen customer adoption of hybrid clouds built to run on VMware’s software stack. Project Magna is a VMware technology preview that leverages AI/ML to self-optimize virtual infrastructure.

Software 40

Software IT Strategy IoT 40

Occam's Razor

OCTOBER 15, 2012

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I've discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously.

Advertising 136

Advertising Marketing Strategy Insurance 136

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. That changed recently.

Marketing 147

Marketing Advertising Strategy Optimization 147

O'Reilly on Data

SEPTEMBER 19, 2023

This is the power of marketing.) ” There’s as much Keras, TensorFlow, and Torch today as there was Hadoop back in 2010-2012. You can see a simulation as a temporary, synthetic environment in which to test an idea. Millions of tests, across as many parameters as will fit on the hardware. BI is useful.

Machine Learning 247

Machine Learning Testing Modeling Cost-Benefit 247

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. It should be noted that inverse probability weighting is not generally optimal (i.e., Unfortunately, randomization is not possible in many situations.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 79

Marketing Strategy Big Data ROI 79

CIO Business Intelligence

MARCH 22, 2022

Roopesh Pujari has been promoted to CTO at marketing and advertising firm Publicis Groupe India. He brings expertise in developing IT strategy, digital transformation, AI engineering, process optimization and operations. Publicis Groupe India names Roopesh Pujari as CTO. Roopesh Pujari Roopesh Pujari. He joined Publicis Media in 2019.

Internet Publishing and Broadcasting 98

Internet Publishing and Broadcasting Digital Transformation Insurance Recreation/Entertainment 98

AWS Big Data

OCTOBER 23, 2023

Running SQL on data lakes is fast, and Athena provides an optimized, Trino- and Presto-compatible API that includes a powerful optimizer. His background is in delivering solutions for multiple end markets, such as finance, retail, smart buildings, home automation, and data communication systems.

Data Lake 101

Data Lake Visualization Optimization Interactive 101

Cloudera

DECEMBER 12, 2018

I decided to jump ship in May of 2012 joining Cloudera. How do you see that changing the data warehouse market and Cloudera’s Data Warehouse in that same context? I know that in my role in marketing, I’ve worked with Tableau, Qlik, Zoomdata, and many other data analytics vendors. For more information on.

Data Warehouse 41

Data Warehouse Marketing Big Data Data Lake 41

Occam's Razor

JANUARY 10, 2011

The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. 10% of your time should be spent in implementing tools, not 15 months with an eye towards analysis in the middle of 2012. " This was in context of a President Obama A/B test.

Analytics 120

Analytics Measurement Data-driven Optimization 120

Domino Data Lab

MARCH 3, 2019

After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. I’m here mostly to provide McLuhan quotes and test the patience of our copy editors with hella Californian colloquialisms. Surveying ABC adoption in enterprise. When life gives you lemons, make limoncello.” Or something.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

CIO Business Intelligence

FEBRUARY 3, 2023

Some vendors market their tools as “workflow automation” or “work process management.” The company also has systems optimized for industries such as supply chain management ( TradeEdge ) or banking. IBM Cloud Pak for Business Automation , for example, provides a low-code studio for testing and developing automation strategies.

Data-driven 145

Data-driven Interactive Enterprise Statistics 145