CIO Business Intelligence

DECEMBER 18, 2023

During its long-term collaboration with SAP, Hoffenheim has achieved many things including assessing the health and performance of players, personalizing fan experiences to increase engagement and loyalty, and migrating and optimizing its business processes to a single platform to support international growth.

Sales 52

Sales Finance Optimization Software 52

IBM Big Data Hub

FEBRUARY 29, 2024

From small startups to large, established businesses, container frameworks have proven exceedingly capable of generating stable workflows with optimized runtimes and continuous delivery. This is managed by the container runtime—a software solution interacting with the OS to make the necessary room to run container images.

Software 91

Software Data Processing Marketing Optimization 91

Sisense

JUNE 9, 2021

In training, wearable devices measure players’ workload, movement, and fatigue levels to manage their fitness and positioning and optimize their performance during play. On 8 July 2014, Brazil suffered its worst ever defeat at the hands of Germany, losing 7-1 in the World Cup semifinal.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. For the first couple of interactions, give her/him that data.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JUNE 11, 2014

What if the first interaction with your brand is digital? Ready to take this expansive journey to not just win at performance marketing and brand marketing? In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! It is 2014 after all. How crazy is that?

Marketing 150

Marketing Strategy Sales IT 150

datapine

MAY 2, 2019

In our example above, we are showing Sales by Payment Method for all of 2014. Also, showing the relationship between selected multiple variables is not optimal for waterfall charts (also known as Cascade charts), as bubble plots or scatter plots would be a more effective solution. The takeaways are quick to register yet have depth.

Visualization 173

Visualization Dashboards Sales KPI 173

datapine

FEBRUARY 23, 2023

For instance, in the medical field, analyzing relationships between diseases and gene interactions can help discover a treatment for a particular disease. In the example above, the story isn’t about the total number of customers aged 15-25, but that 22% of the customers were 15-25 in the first quarter of 2014 (and 26% in Q4).

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. The other big reason for Universal Analytics is this, the column in the middle: The data is from the Q4 2014 Quarterly Retail E-Commerce Sales from the US Census Bureau.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Domino Data Lab

FEBRUARY 4, 2019

Curiosity as an antidote for a typical enterprise anti-pattern: in the absence of narrative, people make up stories (read: myths) from whatever partial data is at hand that serves the immediate interests(see chapter 2 in Understanding Context by Andrew Hinton (2014). Echoing Amy’s point about ownership as a driver for teams. Or something.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Lieferando is a European online food-ordering service that was acquired by Just Eat Take Away in 2014. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Domino Data Lab

JULY 9, 2019

I want data scientists that I can drop in a room with somebody from product or marketing or somebody who does not speak calculus, and that speaks to a lot of the things that Pete said. Again, the person from marketing or product does not come to you and say, “Please minimize this hinge loss with a polynomial kernel.”

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

NOVEMBER 18, 2014

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. In the other two, I'll ask for your help in how you might connect the inspiration to your work as a Marketer/Analyst. We will look at six short stories.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

O'Reilly on Data

JANUARY 25, 2021

We’ve explored usage across all publishing partners and learning modes, from live training courses and online events to interactive functionality provided by Katacoda and Jupyter notebooks. Even small restaurants and farm markets were adding online ordering features to their websites. Starting with Python 3.0

Machine Learning 363

Machine Learning Software Testing Technology 363