Sisense

JUNE 9, 2021

And also like their counterparts in the business world, coaches are relying on metrics to guide their decision-making. In training, wearable devices measure players’ workload, movement, and fatigue levels to manage their fitness and positioning and optimize their performance during play.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98

Sisense

FEBRUARY 24, 2021

To help provide guidance for what role a chief data officer should play at a particular organization, Yang Lee and a research team introduced their cubic framework for the chief data officer in their seminal 2014 paper for MIS Quarterly Executive.

Data Warehouse 69

Data Warehouse Big Data Metrics Visualization 69

Occam's Razor

JUNE 11, 2014

Ready to take this expansive journey to not just win at performance marketing and brand marketing? In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! B2C sites like Travelocity and Fry's have not cornered the market on this. It is 2014 after all.

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You can cut yourself with it and embarrass yourself, or you can look the very best you ever have by using it optimally. You understand a good amount of how this area of marketing works, you understand the company's goals.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

datapine

MAY 2, 2019

Data-driven storytelling is a powerful force as it takes stats and metrics and puts them into context through a narrative that everyone inside or outside of the organization can understand. In our example above, we are showing Sales by Payment Method for all of 2014. They display relationships in how data changes over a period of time.

Visualization 173

Visualization Dashboards Sales KPI 173

datapine

FEBRUARY 23, 2023

The metrics are different and useful independently, but together, they tell a compelling story. Also, showing the relationship between selected multiple variables is not optimal for waterfall charts (also known as Cascade charts), as bubble plots or scatter plots would be a more effective solution.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. The other big reason for Universal Analytics is this, the column in the middle: The data is from the Q4 2014 Quarterly Retail E-Commerce Sales from the US Census Bureau.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Lieferando is a European online food-ordering service that was acquired by Just Eat Take Away in 2014. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Domino Data Lab

FEBRUARY 4, 2019

Curiosity as an antidote for a typical enterprise anti-pattern: in the absence of narrative, people make up stories (read: myths) from whatever partial data is at hand that serves the immediate interests(see chapter 2 in Understanding Context by Andrew Hinton (2014). Echoing Amy’s point about ownership as a driver for teams.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

NOVEMBER 18, 2014

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. In the other two, I'll ask for your help in how you might connect the inspiration to your work as a Marketer/Analyst. We will look at six short stories.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Traffic Trends Key Metrics Analysis. How is competitive intelligence data collected? .

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

O'Reilly on Data

JANUARY 25, 2021

Even small restaurants and farm markets were adding online ordering features to their websites. in 2008 and continuing with Java 8 in 2014, programming languages have added higher-order functions (lambdas) and other “functional” features. Starting with Python 3.0 But our members aren’t searching for these topics either.

Machine Learning 363

Machine Learning Software Testing Technology 363