AWS Big Data

AUGUST 7, 2023

Many businesses use different software tools to analyze historical data and past patterns to forecast future demand and trends to make more accurate financial, marketing, and operational decisions. The data contains measurements of electric power consumption in different households for the year 2014.

Forecasting 85

Forecasting Data Warehouse Machine Learning Modeling 85

Occam's Razor

APRIL 4, 2016

A 2014 AOL report and an online survey with n=600. As some of you know, I'm writing a twice-a-week short newsletter called The Marketing – Analytics Intersect. Information: You are a report creator, you fix code in emergencies. Then, I asked for the source of data. It was horse-manure. You can (should!)

Marketing 93

Marketing Strategy Analytics Reporting 93

CIO Business Intelligence

DECEMBER 18, 2023

So the SAP Sports One solution, a cloud-based sports management suite that makes it possible to visualize in real-time team performance, was developed in close relationship with the club in 2014. Furthermore, it helps in the search for talent using AI to develop scouting report summaries.

Sales 52

Sales Finance Optimization Software 52

CIO Business Intelligence

AUGUST 5, 2022

Today, data visualization encompasses all manners of presenting data visually, from dashboards to reports, statistical graphs, heat maps, plots, infographics, and more. An animated age and gender demographic breakdown pyramid created by Pew Research Center as part of its The Next America project , published in 2014.

Visualization 143

Visualization Dashboards Statistics Business Intelligence 143

datapine

MAY 2, 2019

Data-driven storytelling is a powerful force as it takes stats and metrics and puts them into context through a narrative that everyone inside or outside of the organization can understand. In our example above, we are showing Sales by Payment Method for all of 2014. They display relationships in how data changes over a period of time.

Visualization 173

Visualization Dashboards Sales KPI 173

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. No standard reports you can just go grab once you update your site code to analytics.js. This is as much as marketing problem as anything else. Business analysis.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

datapine

FEBRUARY 23, 2023

The metrics are different and useful independently, but together, they tell a compelling story. In the example above, the story isn’t about the total number of customers aged 15-25, but that 22% of the customers were 15-25 in the first quarter of 2014 (and 26% in Q4). The numbers we are working with are relative only to our total.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Domino Data Lab

FEBRUARY 4, 2019

To outline that caveat, I count four main points in the article describing necessary conditions which a successful organization must put into practice: Position data science as its own entity—make it its own department, reporting to the CEO. This isn’t doom and gloom, it’s an eventuality and it probably leads to better market efficiencies.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. 6) Smart and faster reporting. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smarten

MARCH 5, 2023

It simply means you should support your business users with easy-to-use features and tools they can combine with their market, industry and career experience and knowledge to achieve the greatest results. So, your team member might ask, ‘Who sold the most bakery items in the Southwest in 2014?’ That’s NLP in a nutshell.

Analytics 52

Analytics Interactive Data-driven Data Science 52

Occam's Razor

NOVEMBER 18, 2014

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. In the other two, I'll ask for your help in how you might connect the inspiration to your work as a Marketer/Analyst. We will look at six short stories.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

CIO Business Intelligence

MAY 20, 2024

Monthly reports aggregate data from all the machines to identify high- and low-yielding ones. Prior to Satya Nadella becoming CEO in 2014, Microsoft had a toxic, non-innovative culture known for information and product silos, cutthroat competition through forced ranking of employees, and office politics.

Management 111

Management Interactive Measurement Marketing 111

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. How is competitive intelligence data collected? . Visitor/Audience Type Profile Analysis.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

O'Reilly on Data

JANUARY 25, 2021

In this report, we look at the data generated by the O’Reilly online learning platform to discern trends in the technology industry—trends technology leaders need to follow. Look at all the angst heating up social media when TIOBE or RedMonk releases their reports on language rankings. But what are “trends”? Starting with Python 3.0

Machine Learning 363

Machine Learning Software Testing Technology 363