Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Mobile content consumption, behavior along key metrics (time, bounces etc.)

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. Allocate some of your aforementioned 15% budget to experimentation and testing. This blog is about the joys of measurement and the transformative power of data.

Marketing 140

Marketing B2B Measurement Risk 140

IBM Big Data Hub

FEBRUARY 22, 2024

But it’s equally important that they have a deep understanding of the risks and limitations of AI and how to implement the appropriate security measures and ethics guardrails. Note: These measures of responsibility must be interpretable by AI non-experts (without “mathsplaining”). This is misguided.

Metadata 103

Metadata Measurement Risk Modeling 103

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. See Hainmueller (2012), and the work of Zhao & Percival (2015) for more details on how this optimization problem is solved, and for further discussion.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. The latter is especially important because it directly ties to what content the ads/marketing should contain, what the tone and texture should be of the landing page/app experience, and what we'll use to measure success (S, T, D, C metrics).

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

AWS Big Data

JULY 26, 2023

The vector engine supports the popular distance metrics such as Euclidean, cosine similarity, and dot product, and can accommodate 16,000 dimensions, making it well-suited to support a wide range of foundational and other AI/ML models. To create the vector index, you must define the vector field name, dimensions, and the distance metric.

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. It is important that we can measure the effect of these offline conversions as well. Panel studies make it possible to measure user behavior along with the exposure to ads and other online elements. days or weeks).

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

DECEMBER 3, 2012

And here's the test to apply to your brand: Would you want your brand's posts to in your own newsfeed every day? Another test to apply: How are you doing in terms of Conversation Rate, Amplification Rate, Applause Rate ? Use those metrics to optimize your social existence. You are ready for 2015! No: BUY ME!

Marketing 147

Marketing Advertising Strategy Optimization 147

Domino Data Lab

JULY 1, 2021

from keras import optimizers from keras.models import Model from keras.models import Input from keras_contrib.layers import CRF from keras_contrib import losses from keras_contrib import metrics. Finally, we split the resulting dataset into a training and hold-out set, so that we can measure the performance of the classifier on unseen data.

Modeling 111

Modeling Statistics Testing Metrics 111

Insight

JUNE 10, 2019

Photo by Wayne Chan on Unsplash The race to the future I don’t know about you, but I distinctly remember a promise from 1989 that flying cars would be commonplace by 2015. Transfer learning applied to ResNet50 CNN Training results The final accuracy of the model, when tested on a subset of the training data, was 97%.

Breakeven 69

Breakeven Modeling Testing Marketing 69

CIO Business Intelligence

MAY 17, 2022

Around 2015, Capital One went to AWS re:Invent and set forth our aspirational goal to modernize our entire technology infrastructure. How do you measure the data platform’s ROI and what are the results you’re seeing with Cassandra? The biggest thing we did was data testing. It’s always available. It’s always there for us.

ROI 52

ROI Risk Marketing Modeling 52

datapine

SEPTEMBER 4, 2023

Your Chance: Want to test a powerful data visualization software? For example, the average price of a Big Mac in the Euro area in July 2015 was $4.05 Your Chance: Want to test a powerful data visualization software? Back in 2015, when around 46.3 Enjoy a 14-days free trial and start generating stunning visuals today!

Interactive 264

Interactive Visualization Cost-Benefit Dashboards 264

Domino Data Lab

AUGUST 1, 2021

Because of its architecture, intrinsically explainable ANNs can be optimised not just on its prediction performance, but also on its explainability metric. After forming the X and y variables, we split the data into training and test sets. 2015) for additional details. random_state=seed) y_train.value_counts(). See Wei et al.

Modeling 139

Modeling Deep Learning Machine Learning Knowledge Discovery 139

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. It is 2015.

Metrics 155

Metrics Reporting IT Advertising 155