The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. Best Digital Metrics: Own Existences/Strategies. this is a non-trivial challenge.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

DataRobot Blog

DECEMBER 7, 2019

wRC per Plate Appearance over the last 5 Years (prior_5_wRC_per_PA): This rate metric of productivity per at-bat over the last five years served as the most important direct indicator of position player productivity in predicting AAV. This season, that was worth a one year, $17.8M guaranteed contract.

Machine Learning 52

Machine Learning Forecasting Metrics Modeling 52

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Measurement Strategy.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

IBM Big Data Hub

AUGUST 11, 2023

The term was originally coined in 2015 in a published research paper called, “Hidden Technical Debts in the Machine Learning System,” which highlighted common problems that arose when using machine learning for business applications. If the decision process didn’t get it right, the team will then assess how bad the miss was.

Data Science 58

Data Science Machine Learning Cost-Benefit Deep Learning 58

The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

SEPTEMBER 4, 2012

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). That is what all marketing in 2015 will look like. Measurement? It would not be my blog if there was not at least a word about measurement. Carpe Diem!

Marketing 144

Marketing Data mining Measurement Strategy 144

Cloudera

AUGUST 6, 2018

For example, Crisis Text Line , which provides online support to people in crisis, received a total of 8 m illion text messages in the first two years of its existence between 2013 and 2015. This is important because unlike diabetes or high blood pressure we don’t yet have clear metrics for Parkinson’s.

Machine Learning 49

Machine Learning Internet of Things Cost-Benefit Data-driven 49

datapine

MARCH 31, 2022

The Bureau of Labor Statistics also states that in 2015, the annual median salary for BI analysts was $81,320. We have seen that restaurants can also benefit from analytics and there are many big data examples that also show how analytics can help measure employee satisfaction as well as improve it.

Business Intelligence 239

Business Intelligence Statistics Visualization Data-driven 239

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Mobile content consumption, behavior along key metrics (time, bounces etc.)

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. This blog is about the joys of measurement and the transformative power of data. Fill it with the best web metrics to measure success. Got your own?

Marketing 140

Marketing B2B Measurement Risk 140

IBM Big Data Hub

FEBRUARY 2, 2024

They’re implementing measures to reduce energy usage and adopting renewable energy alternatives where possible to aid efforts against global warming. It often entails efforts like fair trade practices, investing in local economies, ensuring safe working conditions and adherence to ESG (Environmental, Social, and Governance) metrics.

Optimization 95

Optimization Cost-Benefit Strategy Technology 95

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. The latter is especially important because it directly ties to what content the ads/marketing should contain, what the tone and texture should be of the landing page/app experience, and what we'll use to measure success (S, T, D, C metrics).

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

IBM Big Data Hub

FEBRUARY 22, 2024

But it’s equally important that they have a deep understanding of the risks and limitations of AI and how to implement the appropriate security measures and ethics guardrails. Note: These measures of responsibility must be interpretable by AI non-experts (without “mathsplaining”).

Metadata 102

Metadata Measurement Risk Modeling 102

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck. arXiv preprint arXiv:1501.03571 (2015). This is often referred to as the positivity assumption. R package version 2.0-15.

Statistics 44

Statistics Optimization Modeling Experimentation 44

IBM Big Data Hub

NOVEMBER 9, 2023

Since 2015, IBM has provided the IBM Event Streams service, which is a fully-managed Apache Kafka service running on IBM Cloud® Since then, the service has helped many customers, as well as teams within IBM, resolve scalability and performance problems with the Kafka applications they have written. They are not.

Metrics 69

Metrics IT Measurement Visualization 69

Occam's Razor

DECEMBER 3, 2012

Use those metrics to optimize your social existence. If your company is already good at TV/Radio/Print, you have all the raw ingredients to create a powerful (and measureable!) Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Do you have a 2009, 2012, 2015 mobile strategy? display strategy.

Marketing 147

Marketing Advertising Strategy Optimization 147

AWS Big Data

JULY 26, 2023

The vector engine supports the popular distance metrics such as Euclidean, cosine similarity, and dot product, and can accommodate 16,000 dimensions, making it well-suited to support a wide range of foundational and other AI/ML models. To create the vector index, you must define the vector field name, dimensions, and the distance metric.

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. They can all help you at any time depending not the context.

Analytics 64

Analytics Measurement Modeling Data-driven 64

The Unofficial Google Data Science Blog

MAY 31, 2016

It is important that we can measure the effect of these offline conversions as well. Panel studies make it possible to measure user behavior along with the exposure to ads and other online elements. Let's take a look at larger groups of individuals whose aggregate behavior we can measure. days or weeks).

Advertising 42

Advertising Testing Sales Statistics 42

Insight

JUNE 10, 2019

Photo by Wayne Chan on Unsplash The race to the future I don’t know about you, but I distinctly remember a promise from 1989 that flying cars would be commonplace by 2015. It can be quantitatively defined as: We can then combine these useful metrics with a confusion matrix to provide a powerful summary of the performance of the model.

Breakeven 69

Breakeven Modeling Testing Marketing 69

Domino Data Lab

JULY 1, 2021

from keras import optimizers from keras.models import Model from keras.models import Input from keras_contrib.layers import CRF from keras_contrib import losses from keras_contrib import metrics. Finally, we split the resulting dataset into a training and hold-out set, so that we can measure the performance of the classifier on unseen data.

Modeling 111

Modeling Statistics Testing Metrics 111

CIO Business Intelligence

MAY 17, 2022

Around 2015, Capital One went to AWS re:Invent and set forth our aspirational goal to modernize our entire technology infrastructure. How do you measure the data platform’s ROI and what are the results you’re seeing with Cassandra? Risk management was always one of the core foundations of the company. It’s always available.

ROI 52

ROI Risk Marketing Modeling 52

Jet Global

JANUARY 20, 2021

In July of 2015, over nine years after its initial launch, New Horizons completed its successful fly-by exploration of Pluto. xP&A enables business leaders to consolidate forecasts and performance metrics from across the entire organization. Instead, they planned for periodic adjustments to correct the spacecraft’s course.

Finance 52

Finance Metrics Key Performance Indicator Reporting 52

datapine

SEPTEMBER 4, 2023

For example, the average price of a Big Mac in the Euro area in July 2015 was $4.05 Back in 2015, when around 46.3 Not only is each flight color-coded by the airline, but this short movie-style visualization has transformed flight-based metrics into a piece of art that shows the path of each flight in action.

Interactive 264

Interactive Visualization Cost-Benefit Dashboards 264

Peter James Thomas

OCTOBER 1, 2019

Sometimes the bars are clustered to allow multiple series to be charted side-by-side, for example yearly sales for 2015 to 2018 might appear against each product category. The single red line shows the actual value of some metric up to the middle section of the chart.

Sales 61

Sales Measurement Statistics Data Architecture 61

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). After about 2015, the firm followed the herd by introducing yet more sophisticated machine learning techniques; however, since the data science team was already swamped with reporting requirements, they introduced a new team of machine learning engineers. Friction ensued.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Domino Data Lab

AUGUST 1, 2021

Because of its architecture, intrinsically explainable ANNs can be optimised not just on its prediction performance, but also on its explainability metric. but it generally relies on measuring the entropy in the change of predictions given a perturbation of a feature. 2015) for additional details. See Wei et al. Bahdanau, D.,

Modeling 139

Modeling Deep Learning Machine Learning Knowledge Discovery 139

Smart Data Collective

JUNE 26, 2019

Your company may also have blind spots to conquer if it doesn’t have the tools necessary to measure ROI appropriately. DialogTech’s statistics showed that only 21% of companies considered themselves effective at measuring mobile ROI. Assess Whether a Lack of Adequate Tools Makes Blind Spots.

ROI 100

ROI Statistics Machine Learning Measurement 100

Cloudera

JUNE 16, 2022

In 2015, Cloudera became one of the first vendors to provide enterprise support for Apache Kafka, which marked the genesis of the Cloudera Stream Processing (CSP) offering. The DevOps/app dev team wants to know how data flows between such entities and understand the key performance metrics (KPMs) of these entities.

Data Lake 83

Data Lake Manufacturing Metadata Dashboards 83

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. It is 2015.

Metrics 155

Metrics Reporting IT Advertising 155