Remove 2015 Remove Metrics Remove Strategy Remove Testing
article thumbnail

The history of ESG: A journey towards sustainable investing

IBM Big Data Hub

It refers to a set of metrics used to measure an organization’s environmental and social impact and has become increasingly important in investment decision-making over the years. However, it wasn’t until the 1990s that ESG considerations started to appear in mainstream investment strategies. In 1995, the U.S

article thumbnail

The change management Informatica needed to overhaul its business model

CIO Business Intelligence

When we were taken private in 2015, we were a traditional software vendor, but the market was starting to embrace the cloud. Then at the other end, we did a fantastic job involving the sales operations, finance, and marketing teams in the testing and design, and we did a great job training people. Take sales territories for example.

Modeling 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Management Reporting Best Practices To Create Effective Reports

datapine

As Tyrone Cotie, treasurer of Clearwater Seafoods says in 2015 Benchmarking the Accounting & Finance Function report , “…no matter how quickly you compile and release historical financial statements, you never make a decision from them. You can compare it to your competitors to focus or realign your strategy. They’re also slow.

Reporting 263
article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Traffic Trends Key Metrics Analysis. Social Strategy Effectiveness. Onsite Behavior Key Metrics Analysis. Visitor/Audience Type Profile Analysis. Incoming and Outgoing Traffic.

Metrics 155
article thumbnail

Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

article thumbnail

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Many reasons. CEOs still don't get it.

Metrics 141
article thumbnail

The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140