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Microsoft Races to Catch Up in Analytics and BI Market

David Menninger's Analyst Perspectives

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Marketing 191
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How Do Analytics and Business Intelligence Vendors Stack Up?

David Menninger's Analyst Perspectives

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. This research-based index is the first such evaluation to assess the full business value of analytics and business intelligence software.

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SAP Consolidates Its Analytics Efforts in The Cloud

David Menninger's Analyst Perspectives

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Analytics 238
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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Best Marketing Strategies with Big Data. Every business can benefit from a strong marketing strategy. However, not every marketing professional could easily come up with one.

Sales 73
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Big Data Is Shaping These Huge Digital Marketing Trends In 2020

Smart Data Collective

He said that there is a growing need for big data in the marketing profession. Forbes’s Louis Columbus wrote a great article on 10 ways that big data is influencing the marketing field. Big data is playing a huge role in the digital marketing profession in 2020. Email marketing has a potential ROI of up to 4400%/.

Big Data 116
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The future of casino marketing strategy is digital plus data

BizAcuity

Marketing a business with legal and regulatory complications is no less than navigating a minefield. From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 Casino Marketing matters. Now with limited capital, any person with knowledge of the casino business can enter the market.

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5 Ingenious Big Data Strategies To Skyrocket Email Marketing Conversions

Smart Data Collective

Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already. The average email marketer realizes a return of 3,700%.