Remove 2022 Remove Data-driven Remove Risk Remove ROI
article thumbnail

Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. The e-commerce sector has been one of the most affected by major advances in data technology.

article thumbnail

Selling the C-suite on preemptive IT investments

CIO Business Intelligence

Others include preparation for zero-day attacks, almost anything having to do with data stewardship, as well as IT training and social engineering audits. With greater scrutiny on margins and ROI, CIOs must spend wisely, making today’s economic environment a more difficult one for selling preemptive projects that don’t produce immediate ROI.

ROI 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

You Need a Higher, More Reliable ROI

Andrew White

Despite the dearth of case studies and press stories telling of wonderous tools and technologies, economic growth has not materialized driven by increased productivity. There were other channels with better rates of return and lower risk. AI-driven Customer Experience. Data-driven or Analytics program.

ROI 52
article thumbnail

Best AI Twitter Automation Tools Marketers Should Use in 2022

Smart Data Collective

We previously mentioned the benefits of using data analytics to make the most of social media marketing. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s Twitter’s Hottest AI-Driven Bots and Tools for 2022. This is AI-driven account management like you’ve never seen before.

Marketing 121
article thumbnail

The Data Culture Gap: Q1 2022 State of Data Culture Report

Alation

They all prioritize a data culture. In fact, 90% of organizations with top-tier data cultures either met or exceeded their revenue targets over the last 12 months. This was a key finding in the quarterly Alation State of Data Culture Report , which provides an assessment of the progress enterprises have made in creating a data culture.

article thumbnail

NaaS and the “Experience Economy”

CIO Business Intelligence

To address this requirement and ensure seamless connectivity, organizations are rapidly adopting consumption-driven NaaS models to balance the cost of their network growth with the digital experience of their stakeholders. Transitioning to Business Value . Obtaining more insight into hidden costs (e.g., IT Leadership

article thumbnail

AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. Content generation: The recent launch of OpenAI’s generative AI platform ChatGPT in November of 2022 has prompted a flood of new use cases for AI.